Key Responsibilities:
Content Writing & Copywriting:
- Write compelling, high-quality copy for digital campaigns, social media, websites, emailers, ads, and branding materials.
- Craft clear and persuasive messaging for political campaigns, product launches, and brand storytelling.
- Develop long-form content including blogs, articles, whitepapers, scripts, and press releases.
Brand Voice & Strategy:
- Define and maintain consistent brand voice and tone across all communication touchpoints.
- Develop content guidelines and messaging frameworks for clients and in-house projects.
- Translate briefs and marketing objectives into sharp, on-brand copy that connects with the target audience.
Social Media & Campaign Copy:
- Write scroll-stopping captions, hooks, and ad copy for Instagram, Facebook, LinkedIn, and other platforms.
- Stay up to date with digital trends and ensure content aligns with platform best practices.
- Collaborate with the design and video team to deliver cohesive, campaign-ready content.
Creative Collaboration & Ideation:
- Work closely with graphic designers, video editors, and marketers to deliver integrated campaigns.
- Contribute to brainstorming sessions, content calendars, and creative direction for client and in-house projects.
- Provide copy leadership and mentoring to junior writers when required.
Project Management:
- Handle multiple content projects with competing deadlines while maintaining quality and consistency.
- Ensure timely delivery of copy across all channels and campaigns.
- Organize and maintain a well-structured content library for ongoing and archived projects.
Required Skills & Qualifications:
- Minimum 3–5 years of experience in a content writing or copywriting role (Agency experience required).
- Prior experience in Political Content, Social Media Campaigns, Ads, and Brand Communication.
- Exceptional command over English and Hindi writing — both creative and professional (Must Have).
- Proficiency in content tools like Google Docs, Notion, or similar platforms.
- Basic knowledge of SEO principles and content optimization is a plus.
- Strong understanding of storytelling, tone, audience targeting, and messaging strategy.
- Experience writing for digital, print, and social media formats.
- Excellent attention to detail and ability to adapt quickly to creative feedback.
Preferred Attributes:
- Strong creative instinct — knows how to hook a reader in the first line and keep them till the last.
- Passionate about content trends, cultural conversations, and writing that drives action.
- Ability to manage time and multiple deadlines in a fast-paced environment.
- Positive attitude, team spirit, and openness to continuous learning.
If you have a way with words, a mind full of ideas, and the drive to craft content that truly connects — apply now and be part of our creative journey!
