Sr. Content Writer

Company Details:

Rus Education is a leading Overseas Education Provider in India, specializing in helping Indian students pursue a career in medicine. With over 30 years of experience, Rus Education has successfully facilitated thousands of students from all across India in securing seats for MBBS in Russia. The highly subsidized fees, high-quality medical education, and recognition from prestigious organizations such as the World Health Organization, World Directory of Medical Schools, Medical Council of India, and ECFMG make Russia a preferred destination for Indian students.

About the Role:

We are looking for a highly skilled and creative Senior Content Writer to join our team. The ideal candidate will have strong storytelling skills, a strategic mindset, and the ability to create compelling content that engages our audience and drives business goals. This role will involve content planning, creation, editing, and optimization across digital platforms.

Key Responsibilities:

• Develop and execute a content strategy aligned with short-term and long-term marketing targets.

• Write clear, engaging, and high-quality content for various platforms – websites, blogs, articles, emails, whitepapers, press releases, and social media.

• Collaborate with design, SEO, and marketing teams to produce content that drives traffic and engagement.

• Edit and proofread content to ensure accuracy, grammar, tone, and brand consistency.

• Conduct in-depth research on industry-related topics to generate original and informative content.

• Optimize content using SEO best practices and relevant keywords.

• Track content performance using tools like Google Analytics, SEMrush, or similar, and refine content based on insights.

• Mentor and guide junior writers and freelancers when required.

• Stay updated on industry trends, content marketing innovations, and competitor activity.

Requirements:

• Bachelor's or Master's degree in English, Journalism, Communications, Marketing, or a related field.

• Proven experience (4–6 years) as a Content Writer, Copywriter, or similar role.

• Exceptional writing, editing, and proofreading skills.

• Strong portfolio of published content across various formats.

• Familiarity with SEO tools and content management systems (e.g., WordPress).

• Ability to manage multiple projects, meet deadlines, and work collaboratively.

• Strong attention to detail and commitment to quality.

• Knowledge of content marketing funnels and digital trends is a plus.

Preferred Qualifications:

• Certification in Google Ads, Google Analytics, or other digital marketing credentials

• Experience with B2B digital marketing

• Knowledge of HTML, CSS, and basic web development tools