- Develop engaging and informative blog articles and eBooks that comply with SEO best practices for different brands
- Edit, proofread, and improve writers submissions to align with project guidelines
- Write engaging customer case studies and creative collaterals
- Help in ideation for topics relevant to the target market and ensure content remains fresh
- Create and publish engaging content
- Collaborate with content writers and other teams to ensure brand consistency
- Optimize content in line with best SEO practices
- Contribute to periodic content marketing meetings with feasible ideas
Heres what were looking for in terms of candidate qualities and qualifications:
- Experience in writing for a B2B and B2C global audience
- 3-6 years experience in a role where you can demonstrate examples of content you created (preferably including blogs, eDMs, and social media ads/posts)
- Bachelors degree in English, Journalism, or a related field
- Familiarity with WordPress for content publication
- An understanding of SEO fundamentals
- Must be proficient in U.S style writing in terms of terms and jargon and should be familiar with U.S/ International lifestyle and consumer concepts
- Demonstrable track record where your content has delivered a measurable business result ( increased revenue, more leads, etc.)
- Excellent research skills to creatively ideate and write blogs
- The ability to consistently meet tight deadlines
