Description
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team.
The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables. He/ she should have high bias for action, ownership and excellent deep dive skills (all of this is non-negotiable).
Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.
A day in the life
Roles And Responsibilities
Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO, homepage etc.) and actively engaging in optimization of those channels for the business.
Analyze customer cohorts and drive initiatives to improve growth on key cohorts.
Collaborate with internal teams and brands to drive experiments on brand funded campaigns, gamification and influencer marketing.
Conduct in-depth analyses on site initiatives.
Develop the category's style guidelines, merchandising calendar, promotions.
Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. Measure impact of marketing initiatives and continuously improve and optimize performance.
Present to senior management externally and internally.
Meet business goals while ensuring a top-notch customer experience.
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Company - ASSPL - Karnataka
Job ID: A3124290
