Sr. Business Development Executive

Location: In-Office – 91Springboard Lotus, MIDC Central Road, Andheri (E)

Job Type: Full-Time Employee

Department: Sales - Business Development 

About Content Whale

Welcome to Content Whale, where we redefine the content industry. We one of India's leading content marketing and digital growth companies, helping businesses, startups, agencies, and authors build impactful digital identities through strategic content and marketing solutions. Our expertise spans Content Writing, SEO, AI Search Optimization (AEO & GEO), LinkedIn Personal Branding, and Book Writing & Publishing Services. Driven by creativity, innovation, and measurable outcomes, we partner with clients across industries to deliver solutions that fuel growth and long-term success.

Who are we looking for

Content Whale is looking for a Business Development Manager to lead and mentor our Business Development Executive (BDE) team. The role focuses on driving outbound prospecting, lead generation, and appointment setting across our service portfolio while ensuring a consistent pipeline of qualified meetings for the sales team. Success is measured by team performance, meeting generation, lead quality, and pipeline contribution.

What will you do

As a Business Development Manager, you'll lead and mentor the Business Development Executive (BDE) team, driving outbound prospecting and lead generation efforts. You'll ensure the team consistently identifies potential clients, books qualified meetings for the sales team, and builds a strong pipeline of business opportunities. Your key responsibilities include (but are not limited to):

Team Leadership

• Lead, mentor, and manage the Business Development Executive (BDE) team.
• Set and monitor outreach and meeting-booking targets.
• Conduct regular coaching sessions and performance reviews.

Lead Generation & Appointment Setting

• Oversee outbound prospecting through calls, emails, LinkedIn, and other channels.
• Ensure the team generates qualified leads and books meetings for the Account Managers and Sales Executives.
• Maintain a healthy pipeline and ensure smooth lead handoffs.

Service Portfolio Awareness

Develop a strong understanding of Content Whale's service offerings and enable the team to effectively communicate their value to prospective clients, including:

• Content Writing Services
• SEO Services (SEO, AEO & GEO)
• LinkedIn Branding Services
• Book Writing & Publishing Services

Process & Reporting

• Monitor CRM hygiene, outreach activities, and team performance metrics.
• Collaborate with internal teams to improve lead quality and prospecting strategies.
• Prepare regular performance reports and identify opportunities for process improvement.

What do we expect from you

1. Bachelor's degree in Business, Marketing, or a related field.
2. 3–6 years of experience in Business Development or Sales Development, including team management.
3. Strong understanding of outbound sales, lead generation, and prospecting.
4. Excellent leadership, communication, and coaching skills.
5. Experience with CRM tools and sales engagement platforms.
6. Experience in digital marketing, SEO, content services, or B2B agency sales is preferred.

What's in it for you

• Work in a collaborative and flexible culture that values open communication.
• Alternate Saturdays off (Working Saturdays - Work from home)
• Quarterly rewards and recognition for top performers.
• Competitive performance bonuses and incentive structures.
• Free Lunch
• Health insurance.
• Continuous learning and growth opportunities.

Join us and become a key player in reshaping the content marketing space. We're not just a team we're a content revolution.