Job Description

Overview

Lead the Adrenaline rush Equity, activation and its Pack/Product innovations for India BU. This Position helps the category lead for Energy Portfolio to drive Brand Penetration and Volumes for Sting/ A-Rush thus strengthening PepsiCo's play within the Energy segment. This person shall also be the key Spoc between Franchise Partners and Marketing collaboration on the Brand for better synergies, efficiencies and strategic alignments on the Brand.

Responsibilities

Develop long term & annual brand strategies for the wholistic Energy Play in India
Support for Brand Positioning, Creative & Media Strategy and execution in partnership with category lead
Identify & help build long term engagement platforms to drive energy credentials & create iconic brand stature
Support A&M investment choices based on business priorities
Develop & Activate regional on-ground programs in partnership with Trade marketing & Franchise teams
Develop the Innovation roadmap & anchor Stage gate process on the brand
Engagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc) to deliver end to end marketing programs
Lead the engagement with global and regional brand leads

Qualifications

xperience and Qualification

Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.

(Preferably min 2-3 years of experience in brand marketing & activation)

Brand marketing knowledge & activation experience
Has had exposure to creative & media agency interactions in their current roles

Skills and Behavioural Attributes

Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem
Attention to detail & strong project management skills
Ability to thrive in a fast paced & dynamic environment
Strong collaboration skills to partner with brand leaders and commercial teams
Culturally plugged in - awareness of youth trends/platforms etc