Sr. Associate/ Team Lead - Consumer Engagement and Loyalty

Loyalty Program Growth & Member Acquisition

Key Responsibilities

• Drive enrollment and acquisition of new loyalty members across Retail & D2C touchpoints.
• Increase active member base and engagement levels.
• Improve loyalty program awareness and sign-ups at stores.
• Plan and execute member engagement campaigns.Improve redemption, repeat purchase, and tier migration.Manage customer lifecycle communication programs.
• Drive sales through loyalty-led campaigns and targeted promotions.Increase average spend and purchase frequency of loyalty members.Track ROI of loyalty initiatives.
  
  

Influencer Marketing & Brand Advocacy

Develop and execute influencer marketing strategy.Identify and onboard relevant influencers across categories.Drive engagement, reach, and conversion through influencer campaigns.

Consumer Insights & Analytics

Analyze loyalty member behavior and campaign performance.Generate actionable insights for business growth.Monitor customer trends and influencer performance metrics