Conduct primary and secondary research across diverse industries to gather and validate market intelligence.
Design and execute qualitative and quantitative research methodologies, including surveys, interviews, and questionnaires.
Perform market estimation and forecasting using Top-Down, Bottom-Up, and Data Triangulation methodologies.
Analyze market trends, competitive landscapes, and industry dynamics using frameworks such as SWOT, Porter's Five Forces, and PESTLE.
Develop market models, company profiles, and strategic insights through data analysis and interpretation.
Prepare high-quality market research reports, presentations, and client deliverables with accuracy and attention to detail.
Support pre-sales activities by preparing research proposals, sample reports, RFP responses, and customized client solutions.
Collaborate with internal teams to ensure timely project delivery while maintaining research quality and data integrity.
Qualifications
Bachelor's or Master's degree in Business, Economics, Marketing, Finance, Statistics, or a related field.
1.5 to 3 years of experience in market research, business research, or consulting.
Strong understanding of research methodologies, primary & secondary research, market estimation techniques (Top-Down, Bottom-Up, and Data Triangulation), and pre-sales support.
Proficiency in Microsoft Excel, PowerPoint, and market research tools.
Excellent analytical, client communication, and stakeholder management skills.
