Sr Associate Director, Commercial Business (Product Marketing)
About Simplilearn
Simplilearn, a Blackstone Group company, is the world's leading digital skills training provider focused on helping technology and business teams acquire the skills they need to thrive in the digital economy and drive impactful business outcomes. Some of these skills includeArtificial Intelligence, Machine Learning, Data Science, Cyber Security, Cloud Computing, Project Management, Digital Marketing, among many others.
For businesses, in addition to offering training solutions across our skills catalog, we provide Simplilearn Learning Hub+, a unique subscription that offers your workforce unlimited access to 700+ live, interactive classes and our library of 500+ on-demand courses. More than 400 Fortune 500+ companies subscribe to Simplilearn solutions, with some of the leading customers being Dell, HP, Accenture, TCS, IBM, EY, and BCG. We have offices in Bangalore and Dallas, TX.
Role Description
Simplilearn is looking for Sr Associate Director - Commercial Business (Product marketing) to support the growth objectives of Commercial function through product-led GTM Strategy. Key responsibilities include -
Product Value Proposition & Positioning
Develop and evangelize Simplilearn's differentiated positioning by deeply understanding the competition, ICP (Ideal Customer Profile), and market needs.
Translate Simplilearn's training capabilities into compelling narratives that drive demand for the commercial function.
Design B2B engagement models and use cases, identifying cross-linkages to create multiple user journeys and unlock additional sales opportunities.
Conduct market research across key global markets to identify trends, customer needs, and opportunities for differentiation.
Build and maintain a clear narrative company / product / industry narratives
Thought Leadership & Content Strategy
Define and own the thought leadership roadmap:
White papers, industry reports, and research-led assets, executive/POV articles
Podcasts, fireside chats, and video series
Keynote narratives and flagship content pieces
Partner with internal leaders, SMEs, and external experts to develop high-impact content
Ensure content reflects market POV, not just product features
Build content themes aligned to strategic priorities
Ensure consistency of messaging across website landing pages, demand gen/sales flows
Case Studies & Customer Storytelling
Own the customer proof strategy (case studies, success stories, testimonials)
Work closely with sales and customer success to identify the right stories
Organic Inbound Growth (SEO, Social & Owned Channels)
Drive organic inbound demand through strong content, narratives, SEO
Own social and community-facing content strategy (executive social content)
Measure impact on inbound leads, engagement, and pipeline influence
Stakeholders
Demand Generation – translate narratives into campaigns
Product / pre-sales – ensure real-world relevance
Sales Leadership – align on ICPs and buyer insights
Desired Skills
Overall 10+ yrs of experience across product/solutions marketing
Strong exposure and understanding of customer journey mapping
Experience of product marketing in product-driven organizations
Ability to independently work with multiple stakeholders across the organization
Detailed oriented and strong analytical skills
Strong program management and communication skills
Strategic thinker with strong bias for action, high on ownership
