Sr. Associate / Assistant Manager - Marketing (Brand)

Job Description – Sr. Associate / Assistant Manager - Marketing (Brand)

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the world's eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. It's time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi, Jowar, Bajra, and Foxtail Millet.

Led by founders - Shauravi Malik and Meghana Narayan, we are food enthusiasts, entrepreneurs, and mothers committed to making a difference. We're expanding globally and seeking talented individuals who thrive in a collaborative, innovative, and high-growth environment. Join us and embark on a rewarding journey where you can grow professionally while having a blast!

At Wholsum Foods, we celebrate diversity and unity, all driven by a shared mission to revolutionize the way we eat. Our team is our greatest asset, and our core values—Relationship First, Dependable, Passionate, and Growth Mindset—bring out the best in each team member. We take pride in being an equal opportunity workplace, embracing individuals regardless of race, color, ancestry, religion, sex, sexual orientation, marital status, disability, or gender identity. Together, we will redefine the future of food!

We are also Great Place to Work Certified.

Role Overview:

As our focus on the snacking and breakfast portfolio grows, we're looking for a Brand Executive to strengthen execution bandwidth within the brand team. This role will support the kids/non-toddler portfolio, working closely with the Category Manager to keep campaigns, packaging, and day-to-day brand operations moving smoothly and on time.

You'll be the person who makes sure the details don't fall through the cracks - from artwork approvals to competition tracking to keeping the social calendar on schedule. You'll work cross-functionally with creative, sales, supply chain, and external partners, so you need to be organised, proactive, and comfortable juggling multiple moving pieces at once.

If you're detail-oriented, love staying on top of consumer and market trends, and want to build a career in brand management within a fast-growing, mission-led food company, this might be for you.

Key Responsibilities:

Campaign Execution:

• Support end-to-end execution of brand campaigns - from planning and timelines to coordinating with creative, media, and external agencies
• Track campaign deliverables and deadlines, flagging risks early and keeping stakeholders aligned
• Coordinate with internal teams and vendors to ensure campaign assets are delivered on time and to brief

Packaging and Artwork Coordination:

• Coordinate packaging and artwork development with design, legal, and regulatory teams to ensure timely approvals
• Track artwork versions and change requests, ensuring accuracy across SKUs and pack formats
• Liaise with printers and suppliers to ensure packaging timelines align with launch and production schedules

Consumer Insights and Competition Tracking:

• Track competitor activity, launches, and pricing in the kids/non-toddler and snacking categories
• Support consumer research initiatives and consolidate insights into clear, actionable summaries
• Keep the category manager and broader team updated on market trends relevant to the portfolio

Social Calendar Management:

• Own the social media content calendar for the portfolio, coordinating inputs from creative and marketing teams
• Ensure posts are scheduled on time and aligned with campaign and brand priorities
• Track social performance metrics and share learnings to inform future content

Day-to-Day Cross-Functional Coordination:

• Act as a day-to-day point of contact between the brand team and functions like sales, supply chain, and creative
• Help the category manager stay on top of ongoing projects, follow-ups, and approvals
• Support ad-hoc reports, presentations, and other brand team requirements as they come up

What You'll Need:

• 2 - 3 years of experience in brand management, marketing, or a similar execution-focused role
• Strong organisational skills and the ability to manage multiple projects and deadlines at once
• Comfort coordinating with cross-functional teams and external vendors/agencies
• An eye for detail, especially when it comes to packaging, artwork, and brand consistency
• Curiosity about consumer behaviour and the market - you enjoy tracking trends and competition
• Clear written and verbal communication skills
• A genuine interest in food, nutrition, and Wholsum Foods mission to change the way the world eats

WHAT WILL YOU GET

· Fast paced growth in the FMCG space

· Mentorship from senior leaders / board members /exco

· Ability to think strategically

· Key involvement in shaping the overall course of a growing organisation and the customer experience at Wholsum Foods

• Location: Golf Course Road, Gurugram