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Experience: 3-6 years of overall experience, with at least the last 2-4 years focused on Account Based Marketing in an Engineering Services or IT company supporting Automotive OEMs, Tier-1 suppliers, EV ecosystem players, or Software-Defined Vehicle (SDV) programs.
Experience in partner marketing, joint GTM campaigns, and building co-branded value propositions with technology and platform partners is strongly preferred.
Key Objective of the Job:
To develop and execute the ABM strategy for priority Automotive accounts, working closely with Lead ABM, sales, delivery teams, domain practices, and key technology partners to drive engagement, pipeline, and growth.
Key Deliverables:
Facilitate ABM campaign planning workshops for Automotive OEMs and Tier-1 accounts.
Lead and support partner marketing, including joint campaigns with cloud, semiconductor, software, and mobility ecosystem partners.
Build and execute multi-channel ABM plans tailored to each strategic account.
Collaborate with the design team to create impactful campaigns aligned with automotive trends (EV, SDV, ADAS, digital manufacturing, etc.).
Generate qualified opportunity pipeline driven by cross-sell and up-sell opportunities.
Support and track pipeline and revenue goals for the identified accounts.
Develop industry marketing plans based on current capabilities and emerging automotive technologies.
Support customer visits, leadership roundtables, and Innovation Days with account-specific narratives.
Enable participation in key automotive events (CES, ELIV, Auto Expo, software-defined vehicle forums, EV expos) for deeper account engagement.
Facilitate analyst interactions for enhanced visibility in automotive and mobility segments.
Specialized job competencies:
Thorough understanding and hands-on experience of working in ABM function of Engineering Services/IT industry.
Strong understanding of automotive product de velopment, EV systems, embedded engineering, digital manufacturing, or SDV architecture.
Experience executing partner-driven GTM with ecosystem partners.
Understanding of ABM tech stack / Martech including Marketing automation software
Tata Technologies Limited is a company in the Tata Group that provides services in engineering and design, product lifecycle management, manufacturing, product development, and IT service management to automotive and aerospace original equipment manufacturers and their suppliers. It is a subsidiary of Tata Motors.
Job ID: 138358699
