Sr App Store Optimization

Sr App Store Optimization

Exp: 4+ Years

Location: Ahmedabad (Onsite)

Primary Responsibilities:

1. Plan and execute end-to-end ASO strategy for iOS and Android apps
2. Optimize app titles, subtitles, descriptions, keywords, and creatives (icons, screenshots, preview videos) to improve visibility and conversion
3. Conduct regular keyword research, competitor analysis, and market trend analysis
4. Monitor app store rankings, ratings, and reviews - and take action accordingly
5. Collaborate with design and content teams to create high-performing store creatives
6. Run A/B tests on store listings to improve install rates
7. Track and report ASO performance metrics and present insights to stakeholders
8. Stay updated with App Store and Google Play algorithm changes and best practices

Technical Requirements:

• ASO Tools:

1. Sensor Tower / AppFollow / AppTweak / MobileAction
2. App Store Connect
3. Google Play Console

• Frameworks and Tools:

1. Google Analytics / Firebase
2. Adjust / AppsFlyer (attribution tools)
3. Excel / Google Sheets for reporting

• Platforms:

1. iOS (App Store)
2. Android (Google Play)