Job Title: Sports Marketing Executive
Location: Bengaluru, India
Role Overview:
We are seeking a dynamic and creative Sports Marketing Executive to drive the digital and offline marketing initiatives for Infinity Cricket Ground and our NEW LAUNCH-360 CRICKET ACADEMY.
The ideal candidate will be responsible for increasing brand visibility, engaging with the local sports community, and managing all social media channels with a strategic content calendar. The role is crucial for positioning both facilities as the top choice for cricket enthusiasts, coaches, parents, and event organizers in Bengaluru.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy for both the cricket ground and academy.
- Manage all social media platforms (Instagram, Facebook, LinkedIn) with regular, engaging content, including visual storytelling, event highlights, and player success stories.
- Create and maintain a monthly content calendar, ensuring timely posting and campaign rollouts.
- Plan and execute digital campaigns, influencer collaborations, and paid promotions to boost enrollments, bookings, and community participation.
- Build partnerships with local schools, clubs, sports organizations, and community groups to drive awareness and engagement.
- Organize and promote events, tournaments, and workshops to enhance community interaction.
- Analyze campaign performance and social media metrics, providing actionable insights for continuous improvement.
- Collaborate with cross-functional teams for branding, design, and PR initiatives.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Sports Management, or a related field.
- 2+ years of experience in sports marketing, digital marketing, or event management.
- Proven track record in managing social media for sports facilities or similar brands.
- Strong creative and writing skills, with an understanding of sports content and audience engagement.
- Experience with digital marketing tools and analytics platforms (Meta Business Suite, Google Analytics, etc.).
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Attributes:
- Understanding of the local sports culture and youth engagement in Bengaluru.
- Experience organizing sports events or working with schools and clubs.
- Familiarity with South Indian sports trends and digital audience preferences.
What We Offer:
- An exciting environment within a leading cricket ground and academy in Bengaluru.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and leadership within the sports industry.
