Specialist - Software Engineering

SFMC Marketing cloud Developer

Must Have Core Requirements

Experience Platform Expertise

Handson experience with Salesforce Marketing Cloud including Marketing Cloud Data cloud or Next Growth Advanced Editions

Strong expertise in Journey Builder Email Studio Automation Studio and Contact Builder

Proven experience designing and delivering realtime eventdriven omnichannel customer journeys

Data Integration

Deep understanding of Salesforce Data Cloud including data streams identity resolution segmentation and activation

Experience designing datanative customer profiles calculated insights and consent attributes

Handson experience with APIs platform events and eventdriven integrations across Salesforce clouds

AI NextGen Marketing

Experience implementing Agentforce Einstein Decisioning and AIdriven marketing workflows

Ability to design agentic and adaptive journeys driven by AI recommendations and customer behavior

Experience operationalizing AI insights into journeys with explainability and responsible usage

Development Skills

Proficiency in AMPscript SQL and Marketing Cloud scripting frameworks

Strong understanding of marketing data models consent frameworks and omnichannel orchestration

Security Governance Delivery

Experience implementing consent management preference handling and compliance GDPR CCPA etc

Ability to optimize performance journey execution and AI credit usage Digital Wallet

Experience supporting CICD pipelines multienvironment deployments and release governance

Strong collaboration skills with architects admins QA and business stakeholders

Required Certifications

Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Email Specialist

Salesforce Marketing Cloud Consultant

Salesforce Data Cloud Consultant

Good to Have Value Add

Salesforce AI Specialist Certification

Experience with Path Experiments experimentation frameworks and advanced AI optimization

Exposure to crosscloud use cases Sales Service Commerce Experience Cloud

Experience building reusable journey frameworks and enterprisescale templates

Prior work in highvolume realtime marketing environments with complex data pipelines