Specialist – Marketing Automation

Company Profile

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member's contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

We are looking for aSpecialist - Marketing Automationthat supports the execution and optimization of multi-channel campaigns in Salesforce Marketing Cloud, analyzes digital and social performance, develops dashboards, and provides insights to improve engagement.Therole collaborates with cross-functional teams to enhance customer journeys and drive data-informed marketing decisions.

Marketing Automation& Campaign Execution

• Build, execute andoptimizeautomatedmarketing campaigns in Salesforce Marketing Cloud (SFMC),including nurturing journeys, dripcampaignsand re-engagement programs,ensuringaccurateandtimelydelivery.

• Build andmaintainemail, SMS, MMS, and push programs using available segmentation, personalization, and automation tools.
• Execute A/B tests and contribute tooptimizingjourneys and campaign workflows.
• Collaborate with cross-functional teams (marketing, sales, product) to understand requirements and translate them intoeffective campaigns.
• Monitor campaign performance and prepare reports summarizing engagement metrics and KPIs.
• Provide insights based on campaign results andassistinidentifyingopportunities to improve effectiveness.
• Maintain dashboards and recurring performance summaries to support data-driven decision-making.

  Email Template Development & Execution

  • Create,buildand test email templates and manage changes and improvements to existing email templates& content blocks.
  • Collaborate with content marketers to build,schedule,and send e-blasts daily.

  Lead Management & Scoring

  • Support the Campaign Operations Specialist with input on lead routing logic and scoring-based campaignsinside Salesforce Marketing Cloud.
  • Build andmaintainnewformsandenhanceexisting formsusing Salesforce Marketing Cloud Pagesto follow and meet lead generationsegmentation rules and logic.

  Systems Ownership & Governance

  • Support Campaign Operations Specialist as adaily administrator of the marketing automation platform (Salesforce Marketing Cloud).
  • Upholdsystem complianceand data hygiene as defined by Campaign Operations Specialist.
  • Maintain brand standards and guidelines throughcontent and email and cloud page templates.

  Analytics & Reporting

  • Track and analyze engagement, conversion rates, list health, and funnel metricsfrom Salesforce Marketing Cloudtoidentifytrends,optimizationopportunitiesand meaningful recommendations.
  • Collaborate with Digital Analyst todevelop standard reports and dashboardsthatreport on MQLs, campaign influence, and automation-driven pipeline contribution.
  • Provide insights to refine segmentation, journey logic, and message personalization.
  • Work with stakeholders to define KPIs and support the setup of tracking specifications in Marketing Cloud.
  • Content Personalization & Targeting
    • Work with product and content marketing teams to tailor assets for each buyer segment.
    • Implement dynamic content to support personalization for vertical markets, product lines, and customer roles.
    • Support A/B testing, subject line optimization, and message refinement.

    General/Soft skills:

    • Align and collaborate regularly withdigitalmarketing team on SEO strategy, website integration, and form optimization.
    • Basicknowledge of JavaScript, HTML and CSS to support email templates, Cloud Pages and Forms is critical.
    • Ability to translate business requirements andsubmituserstories(Azure DevOps)toMarTechand Development teams and resources.
    • Documentation:Maintainclear and comprehensive documentation of tracking implementations, configurations, and processes.
    • Soft Skills: Excellent written and verbal communication,presentation,attention to detailand business acumenskills.
    • Work hours:Availablefor meetings and discussions until 12 noon CST
    • Adaptability: The candidate should be willing to adapt to the evolving needs of theMarketing teams and support appropriately.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Computer Science, ora related field.

• Proven experience (7+ years) indigital marketing, specificallymarketing automation, preferably on Salesforce Marketing Cloud

• Excellent communication, presentation, and interpersonal skills.

PreferredExperience

• Experience working in a commercial HVAC, industrial equipment, or manufacturing company.

• Knowledge of Salesforce or Microsoft Dynamics CRM.

• Basic knowledge and experiencewith JavaScript,HTMLand CSS.

• Familiarity with channel marketing and contractor engagement programs.

• Certification in MAP platforms (SalesforceMarketing Cloud).
• Understanding oflifecycle marketing, ABM, and customer journey design.

  Success Indicators

  • Growth in MQLs and qualifiedpipelinedriven through automated journeys.
  • Improved lead scoring accuracy andimprovedalignment between marketing and sales.
  • Reduction in manual campaign work.
  • Increased efficiency through automation.
  • Higher engagement rates across email, content, and campaigns.
  • Improved distributor and contractor onboarding and training adoption via automated programs.