We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc.
Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others.
Objectives
- You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same.
- The primary focus will be on Affiliate campaigns followed by other channels such as PPC.
- You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.
- Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.
- Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.
- Analyze the market, competitors, and audience- providing actionable insights
Roles & Responsibilities
- Manage mobile delivery and ad ops of the campaigns.
- Help with New Business Acquisition.
- Account Management & Client Retention.
- Delivery Partners Management – Platforms, SSP, DSP, Publishers & Affiliates.
- Handling Publisher Engagement and Retention.
- Acquiring Potential partners.
- Negotiating terms with all new and existing publishers.
- Forming/negotiating strategic alliances with new and existing online partners.
- Exploring and expanding inventory for Mobile content offers for Value-added services.
- Finding and strategizing new sources of inventory for performance campaigns.
- Media planning for various Mobile advertising activities.
- Provide operational and monetization plans for campaigns and clients.
- Reporting on KPI, Revenue Generation & Growth.
- Integrate and Implement the mobile publishing tools and best practice system.
- Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations.
- Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others.
- Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations.
- Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others.
- Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall.
Who We Think Will Be a Great Fit
- 1-3 years of experience in large scale performance/network marketing, mobile ads publishing and operations.
- Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch.
- Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs.
- Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation
- Demonstrated ability to influence all levels of management, cross-functionally and externally
