Software Sales Executive

Location: Mumbai

Experience: 2–5 years

Employment Type: Full-time

Compensation: ₹1,00,000+ per month. (₹50,000/month fixed + uncapped performance incentives)

Reporting: Co-founder, Truelabs

Truelabs is a customer engagement and growth platform that helps businesses acquire, engage, retain and grow their customers through a single technology platform.

Our platform brings multiple customer engagement capabilities together into a single solution, helping businesses build stronger customer relationships, increase repeat business and drive measurable revenue growth.

We are expanding our presence in Mumbai and are looking for an ambitious B2B salesperson to build and grow the Truelabs customer base across the city, primarily among restaurants and restaurant chains.

We are looking for a B2B SaaS Sales Executive to take ownership of Truelabs sales growth across Mumbai, with a primary focus on restaurants and restaurant chains.

This is a hunter-style B2B SaaS sales role for someone who enjoys creating business rather than waiting for leads to arrive.

You will own the sales process from prospecting to payment, including lead generation, outbound calling, appointment setting, meetings, product demonstrations, negotiations and closing.

You will receive leads from Truelabs, but a significant part of your success will depend on your ability to generate your own pipeline.

• 70% self-generated leads
• 30% Truelabs-provided leads

This is not a pure telecalling role and not a desk-only sales role. You will spend approximately 2–3 days per week meeting prospects and customers across Mumbai.

• Identify and research restaurants, restaurant chains, QSRs, cafés and other relevant businesses across Mumbai.
• Build and continuously expand your own prospect database.
• Generate leads through cold calling, Google Maps, LinkedIn, referrals, networking, industry events, databases and other channels.
• Work on leads provided by Truelabs.
• Identify owners, founders and other relevant decision-makers.

• Conduct high-volume outbound calling and qualify prospects.
• Schedule and conduct online and in-person meetings.
• Demonstrate Truelabs and understand the customer's business requirements.
• Present the product in terms of business value and ROI rather than simply explaining features.
• Handle objections, negotiate commercials and close deals.
• Maintain disciplined follow-ups until closure.
• Own the sales cycle from first contact through customer payment.

Once a customer confirms the purchase, the Truelabs backend team will manage the primary onboarding process.

You will be responsible for:

• Completing the initial hand-holding of the customer.
• Coordinating the transition to the backend team.
• Ensuring that the customer has a smooth start with Truelabs.

You should be comfortable travelling across Mumbai for customer meetings, demonstrations, networking and business development.

You must have your own mode of transportation or be independently capable of travelling across the city. Bike, car or any other practical mode is acceptable.

The role will typically involve a combination of:

2–3 days of field meetings + calling, prospecting and follow-ups on other days.

Your performance will be measured primarily on sales activity, pipeline creation and new recurring revenue.

• 8–10 qualified product demonstrations per week

• ₹1 lakh+ of new MRR every month

New MRR means recurring monthly revenue from customers newly acquired during that month.

The initial ramp-up target is:

₹3 lakh MRR by the end of Month 3

Thereafter, the ongoing expectation is:

All sales activity, pipeline stages, meetings and follow-ups must be maintained in the Truelabs CRM.

₹50,000 per month

This includes the fixed salary and monthly field/travel allowance.

15% of the first-year revenue generated from customers acquired by you.

For example:

A customer paying ₹50,000/month represents ₹6 lakh of first-year revenue.

Your incentive would be:

15% × ₹6 lakh = ₹90,000

The incentive is uncapped and is payable only after the corresponding customer payment is received in Truelabs bank account.

The incentive applies to the first year of customer revenue only.

• 2–5 years of B2B sales/business development experience.
• Proven ability to generate leads and close business.
• Strong outbound calling and appointment-setting skills.
• Excellent communication and presentation abilities.
• Comfortable speaking directly with business owners and senior decision-makers.
• Strong negotiation and closing skills.
• Comfortable with rejection and persistent follow-up.
• Willingness to travel extensively across Mumbai.
• Ability to work independently and manage a territory.
• Familiarity with CRM-based sales processes.
• Strong target orientation.

Experience selling:

• SaaS products
• Food-tech solutions
• Restaurant technology
• POS systems
• CRM/customer engagement platforms
• Loyalty technology
• Digital marketing technology
• Other B2B technology products

Restaurant-industry experience is preferred but not mandatory.

We are looking for someone who is street-smart, energetic, commercially sharp and genuinely enjoys sales.

Someone who can:

• Pick up the phone and call a stranger.
• Find the right decision-maker.
• Generate their own leads.
• Get meetings with business owners.
• Travel across Mumbai to close opportunities.
• Handle rejection without losing momentum.
• Follow up relentlessly.
• Ask for the sale.
• Take ownership of their numbers.

If you are looking for a desk-based role where leads are handed to you and your job is primarily to make calls, this is not the right position for you.

This position starts as an individual contributor role, with the opportunity to take increasing ownership of the Mumbai market.

Sales Executive → Mumbai Territory Lead → Sales Team Manager

As the Mumbai business grows, a successful performer will have the opportunity to:

• Take ownership of the Mumbai territory.
• Help define and improve the sales process.
• Recruit and train junior salespeople.
• Build and manage a sales team.
• Take responsibility for the broader Mumbai revenue target.

This role is particularly suited to someone who wants to eventually build and lead a sales organization.

Within the first 90 days, you should be able to:

• Build a strong independent prospect pipeline.
• Consistently generate 8–10 qualified demos per week.
• Establish relationships with restaurant owners and decision-makers across Mumbai.
• Generate approximately ₹3 lakh MRR.
• Demonstrate the ability to independently manage the complete sales cycle.

After the initial ramp-up, the expectation is to consistently add ₹1 lakh+ of new MRR every month.

If you are an ambitious B2B salesperson who wants ownership, uncapped earning potential and the opportunity to build a territory from the ground up, this is an opportunity to make a meaningful impact.

Build Mumbai. Build your pipeline. Build your career.

Connect with us at: [Confidential Information]