Software / Platform Engineer I

Fresher

Early Applicant

Job Description

Adobe Journey Optimizer (AJO)

Design and orchestrate omnichannel customer journeys (email, SMS, push, in-app).
Configure decisioning logic, segmentation, and dynamic content personalization.
Conduct A/B testing and journey performance optimization.
Collaborate with marketing teams to align journey logic with business goals and personalization strategies.

Adobe Campaign Classic (ACC)

Design, build, and deploy personalized marketing campaigns using ACC workflows, templates, and delivery mechanisms.
Develop custom JavaScript and SQL code within ACC to support advanced campaign logic and data manipulation.
Configure and manage campaign typologies, delivery parameters, and pressure rules to optimize customer engagement.
Implement and maintain data schemas, targeting dimensions, and custom resources within ACC.
Build and manage recurring and transactional campaigns, including trigger-based and event-driven communications.
Monitor campaign performance, delivery logs, and error handling; troubleshoot issues across workflows and deliveries.
Collaborate with data teams to ensure proper ETL processes and data availability for campaign execution.
Support campaign QA, UAT, and deployment processes across environments (dev, stage, prod).
Maintain documentation for campaign configurations, workflows, and integration points.
Ensure compliance with data privacy regulations and internal governance policies.

Adobe Experience Platform (AEP)

Ingest and transform data from CRM, web, mobile, and third-party systems.
Design and manage XDM schemas for scalable and reusable data structures.
Configure identity stitching and unified customer profiles.
Implement real-time CDP capabilities and audience activation strategies.
Ensure compliance with data governance, privacy (GDPR/CCPA), and quality standards.
Maintain data cataloging, lineage, and documentation.
Implement Adobe Web SDK for real-time data collection and personalization.

Integration & Development

Develop APIs and microservices to connect Adobe Experience Cloud with enterprise systems.
Build server-side integrations and data synchronization pipelines.
Optimize SDK performance and implement analytics tracking.
Maintain technical documentation and code repositories.