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Fresher
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Job Description

Job Description

Salesforce development and Marketing cloud requirement

Salesforce development
Key Responsibilities
. Custom Development: Build custom applications using Apex (classes and triggers), Visualforce, and Lightning Web Components (LWC).
. System Integration: Create and maintain integrations between Salesforce and external systems using APIs and web services.
. Testing & Deployment: Write unit test classes, ensure code coverage, and manage deployments across environments.
. Maintenance & Troubleshooting: Fix bugs, optimize application performance, and maintain data security standards.
. Collaboration: Meet with project managers and stakeholders to gather technical requirements and design workflows

Required Skills
. Experience: hands-on experience on the Salesforce platform.
. Technical Skills: Proficiency in Apex, SOQL, JavaScript, HTML/CSS, and Lightning components.
. Platform Knowledge: Strong understanding of Salesforce data models, security settings, and core clouds (Sales/Service Cloud).
. Certifications: Salesforce Certified Platform Developer I (Platform Developer II is a strong plus)

Marketing cloud
. Journey Orchestration: Design and execute automated customer paths using Journey Builder and Automation Studio across email, SMS, and push channels.

. Development & Personalization: Build responsive emails, CloudPages, and dynamic content blocks utilizing HTML/CSS, AMPscript, SSJS, and JavaScript.

. Data & Integrations: Configure data models, segmentation, and SQL queries, alongside REST/SOAP API integrations with external systems.

. Testing & QA: Perform rigorous quality assurance on rendering, tracking, deliverability, and subscriber data management.

Key Skills & Requirements
. Technical Stack: Proficiency in SQL, AMPscript, Server-Side JavaScript (SSJS), HTML, and CSS.
. SFMC Studios: Hands-on experience with Email Studio, MobileConnect, Content Builder, Contact Builder, and Analytics Builder.
. Qualifications: 3+ years of relevant marketing automation experience and at least one active SFMC Certification (such as Certified Marketing Cloud Developer or Consultant).

More Info

Key Skills

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