Software Engineer - Frontend

Who are we

Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.

Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.

Investors: Raised a total of $270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2.

Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.
• Recognized as a Leader in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The only vendor recognized as a Customers Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers Choice distinction in 2025.
• We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
• On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.

Roles and Responsibilities

• Independently design, develop, test, and ship frontend features using React and modern web technologies.
• Own task breakdown from product stories, ensuring that each task is well-scoped and deliverable within 5 days.
• Write clean, maintainable, and well-documented code that meets internal quality standards and is easy for others to understand.
• Build highly performant, scalable, and responsive user interfaces with a strong focus on usability and accessibility.
• Implement and maintain effective monitoring and alerting for frontend components in production.
• Actively contribute to sprint demos, design discussions, and retrospectives.
• Participate in code reviews to ensure high quality and consistency in the codebase.
• Align with other teams when working on shared code or integrating cross-functional features.
• Collaborate with backend engineers to ensure seamless integration between frontend and backend systems.
• Leverage generative AI to increase development efficiency and maintain high velocity in deliverables.

Requirements

• 4–7 years of professional experience in frontend development, preferably in product-led internet companies or startups.
• Strong expertise in HTML, CSS, JavaScript, and modern frontend tooling.
• Hands-on experience with the React ecosystem including React Router, Styled Components, SSR, Context API, and Hooks.
• Proficiency with state management tools like Redux or MobX.
• Good understanding of cross-browser compatibility issues and practical solutions.
• Experience building scalable web applications using Java and Spring, or familiarity with microservices architecture is a strong plus.
• Ability to independently own and deliver frontend features end to end — from design to monitoring in production.
• Exposure to or active use of generative AI tools for code generation or optimization is preferred.
• Strong understanding of design principles, system performance, and frontend architecture.
• Excellent communication skills and the ability to collaborate effectively across teams.
• Fast learner, proactive problem solver, and a team player with a strong focus on quality and user experience.

Flexibility:

At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively.

At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.

In any situation that requires additional flexibility, we're open to considering exceptions on a case-by-case basis to ensure you're supported in managing both work and life seamlessly.

Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.