Software Engineer - Email Marketing - Offshore

Email Marketing Engineer (Zeta Platform Preferred)

Job Overview
We are looking for a highly skilled Email Marketing Engineer with handson expertise in email campaigns, marketing automations, audience segmentation, and experience working with Zeta Global (preferred). This role involves driving endtoend campaign execution, managing marketing workflows, and configuring MarTech systems to support digital engagement initiatives. The ideal candidate brings a strong blend of marketing operations experience, technical proficiency, and problemsolving capability.

Key Responsibilities

Campaign Execution & Automation

• Build, execute, and optimize email marketing campaigns, automations, and customer journeys.

• Configure and manage audience segmentation, targeting logic, and personalization strategies.

• Set up campaign workflows, journey orchestration, and triggerbased automations across channels.

• Ensure seamless integration of campaign elements within Zeta (email, mobile, web, ads).

CrossChannel Execution

• Configure and deploy multichannel communications including:

• Email

• SMS

• Push notifications

• Paid media/ad targeting (where applicable)

Data Management & Technical Operations

• Upload, validate, and manage customer data files (CSV, JSON, database extracts).

• Write and execute basic SQL queries to extract, segment, and analyse customer data.

• Support API-based integrations, scripting, or automation enhancements (JavaScript/Python is a plus).

• Maintain documentation of workflows, processes, and best practices.

Collaboration & Governance

• Work closely with marketing, product, and engineering teams to align campaign execution with business goals.

• Ensure compliance with data governance, deliverability standards, and platform best practices.

Required Skills & Qualifications

• 8+ years of experience in email marketing, CRM, or marketing automation platforms.

• Hands-on experience in:

• HTML/CSS/JS

• Email campaigns

• Automations & workflows

• Audience segmentation

• Zeta Platform (preferred)

• Experience with other platforms is a plus:

• Salesforce Marketing Cloud

• Adobe Campaign

• Similar marketing automation ecosystems

• Strong understanding of data flows, segmentation logic, and campaign execution lifecycle.

• Basic proficiency in SQL, APIs, or scripting languages (JavaScript/Python beneficial).

• Strong analytical mindset with excellent troubleshooting skills and high attention to detail.

• Ability to work in a fast-paced environment and collaborate with cross-functional teams.

• Bachelor's degree in Computer Science, Information Technology, Marketing Technology, or related fields.

• Prior experience in Customer Data Platforms (CDPs) is preferred.