What Do We Do
- ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition For Merchants
- D2C selling made as easy as selling on marketplaces like Amazon, Flipkart or Myntra
Why Build This
- India's D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don't do enough on helping merchants sell well!
Our Proposition
- We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.
- Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication.
- Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well :
- Marketing manager (growth/top of the funnel)
- Category manager (products/merchandising)
- Product manager (website/app metrics)
- Ops manager (shipping metrics)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability. Over time, the goal is to productize multiple elements of our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team And Scale
We're at $8M ARR and had hit profitability earlier in the year. We've recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Software Development Engineer - 2 (Backend)
Key Responsibilities
- Write clean, modular, correct, and production-ready code in Node.js
- Able to think and design systems on scale using async programming, error handling, and best design practices.
- Debug and optimize performance, memory, and concurrency issues.
- Work with databases, caching (Redis or equivalent), and queues (SQS/PubSub) for reliable system design.
- Deploy, monitor, and maintain applications using AWS/GCP, Docker, and observability tools.
- Take end-to-end ownership - from requirements to deployment and impact measurement.
- Collaborate with product and business teams to deliver impactful outcomes.
- Use AI tools/APIs (OpenAI, LiteLLM, LangChain, etc.) to improve workflows and product capabilities.
Requirements
- 3- 6 years of strong relevant exp (fast paced product startup exp is add on) + Tier 1 College graduation will be add on
- Strong in Node.js
- High ownership and self-driven execution - You are an engineer, not a coder!
- Hands-on product development experience
- Basic infra knowledge (AWS/GCP, Docker, monitoring, queues)
- Practical AI usage or integration experience
- System design - Thinking at scale (performance, reliability, cost)
Tech Stack
- Node.js
- AWS/GCP
- MongoDB, PostgreSQL
- ElasticSearch
- Redis
- Kubernetes
- Docker, Queues
Good To Have (Optional)
- Built or contributed to AI-driven applications
- Exposure to large-scale or high-traffic systems
Why Join Us
- Be part of a fast-growing, well-funded startup shaping the future of D2C in India
- Own and impact systems that directly power millions in seller GMV
- Work with a smart, driven, and collaborative team
(ref:hirist.tech)
