Title - Social Media & Video Content Specialist
Location: Noida
About the Role
upGrad Study Abroad is seeking a dynamic and results-driven Social Media & Video Content Specialist to strengthen our digital presence and drive engagement through high-quality video content. This role requires a hands-on professional who understands content as a growth engine and can independently manage the complete content lifecycle from concept to execution and performance optimization.
The ideal candidate will have strong scripting skills, deep platform understanding, and a confident on-camera presence, with proven experience creating both short-form and long-form video content.
Key Responsibilities
Video Content Creation & Management
- Conceptualize, script, produce, edit, and publish engaging video content
- Lead creation of short-form videos on:
- Instagram Reels
- YouTube Shorts
- Develop and manage long-form video content for YouTube, including educational and informational videos related to study abroad programs, admissions processes, and global education trends
Content Strategy & Execution
- Translate complex study-abroad topics into clear, engaging, and high-retention content
- Leverage current trends and platform best practices to maximize reach and engagement
- Ensure consistent brand voice and visual identity across all video formats
On-Camera & Brand Representation
- Confidently present on camera when required
- Act as a credible content representative for the brand across digital platforms
Performance Analysis & Optimization
- Track content performance metrics including views, engagement, retention, and conversions
- Use data insights to continuously improve content effectiveness and audience growth
Required Qualifications
- 23 years of hands-on experience in social media and video content creation
- Demonstrated expertise in producing content for:
- Instagram Reels
- YouTube Shorts
- YouTube long-form videos
- Strong scripting, storytelling, and communication skills
- Proficiency in video editing tools and content production workflows
- Ability to work independently in a fast-paced, performance-driven environment
Preferred Qualifications
- Prior experience in EdTech, education, or study-abroad related industries
- Strong understanding of youth-centric content and social media trends
