Social Media Strategist

Company Description

SocialThink Media is a young social media marketing studio. We value energy, creativity and are looking for someone who lives and breathes on Instagram.

A key requirement for this role is to shape the brand voice and your skill needs to be in caption writing to capture the tone. Storytelling is important to us. This role is for our clients in the hospitality industry.

Strategy & Planning

• Developing comprehensive social media strategies aligned with business objectives
• Identifying target audiences and defining platform-specific approaches
• Setting measurable KPIs (reach, engagement, conversions, follower growth)

Content Direction

• Planning content calendars and editorial schedules
• Defining brand voice, tone, and visual identity guidelines
• Collaborating with designers, writers, and videographers
• Adapting content formats to each platform's algorithm and audience
• Managing posting schedules and community engagement

Content Creation

• Designing of stories and carousels

Analytics & Reporting

• Tracking performance metrics
• Analyzing what's working and pivoting strategy based on data

Trend Monitoring

• Staying current with platform algorithm changes
• Identifying viral trends and cultural moments to capitalize on
• Competitor and industry analysis

Qualifications

• We don't care about qualifications. Show us some good work you've done!

We're looking for a vibe check! Send us a one minute (or more!) video of yourself, and tell us ANYTHING about yourself! We want to know YOU! Email that, along with your CV and portfolio to [Confidential Information]

Compensation: Rs 40,000 per month