Social Media Strategist- Senior II

Position- Social Media Strategist- Senior II
Exp- 7+ yrs
Location- Gurugram/Udaipur
Notice Period- Immediate joiner- 30 days
Skills- Social media strategy, Campaign management, Social media KPIs, Meta Business Suite, LinkedIn Campaign Manager, Hoot suite, Sprout Social, IT or SaaS clients, Monitoring and improvising, Handling paid ad campaigns on Meta

About the Role

We are looking for an experienced Social Media Strategist Senior II to lead end-to-end social media strategy, execution, and performance optimization across multiple platforms. The ideal candidate will have a proven track record of managing social media for IT or SaaS clients, driving measurable results, and scaling brand presence through strategic content and paid campaigns.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand and business goals.

• Plan, manage, and optimize social media campaigns across platforms such as Meta, LinkedIn, and others.

• Monitor performance using defined Social Media KPIs; analyze metrics and present actionable insights.

• Manage and scale paid advertising campaigns on Meta (Facebook/Instagram).

• Utilize tools like Meta Business Suite, LinkedIn Campaign Manager, Hoot suite, Sprout Social, etc., for scheduling, performance tracking, and reporting.

• Collaborate with content, design, and marketing teams to ensure cohesive campaign execution.

• Continuously track social media trends, audience behavior, and competitor activity to enhance strategy.

• Manage client communication, especially for IT/SaaS accounts, ensuring timely updates and performance improvements.

• Identify areas of optimization and implement improvements in real time.

  
  

Required Skills & Qualifications

• 7+ years of experience in social media strategy and management.

• Strong understanding of social media KPIs, analytics, and reporting.

• Hands-on experience with paid media campaigns on Meta.

• Expertise in platforms and tools such as Meta Business Suite, LinkedIn Campaign Manager, Hoot suite, Sprout Social.

• Prior experience working with IT or SaaS clients is highly preferred.

• Exceptional communication, analytical, and project-management skills.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.