Social Media Strategist

Job Title 

Social Media Strategist   

Location 

Onsite - Noida, India 

Employment Type 

Full-time 

Reporting To 

Marketing Team Lead 

Experience Required 

1-3 years of experience in Content & Social Media. 

Qualifications 

Graduate/Postgraduate in any stream. 

About the role 

We are looking for a creative and strategic Social Media Strategist to build SayaCare's presence across platforms such as LinkedIn, Reddit, Quora, X, and other relevant community/professional channels.

The role focuses on creating insightful and engaging content that builds brand credibility and audience trust. You will work closely with the marketing team, founders, designers, editors, and industry experts to conceptualize and execute thought leadership content, podcasts, expert conversations, and long-form video content.

The ideal candidate should have strong platform understanding, writing ability, storytelling skills, and the capability to turn ideas into high-quality platform-native content.

Key Responsibilities 

• Manage and support SayaCare's presence across LinkedIn, Reddit, Quora, X, and other relevant channels.

• Create platform-specific content including thought leadership posts, scripts, long-form content, podcast concepts, discussion threads, and educational narratives.

• Collaborate with founders, industry experts, designers, and editors to execute podcasts, expert-led content, and derivative short-form assets where required.

• Write engaging scripts, copies, hooks, and storytelling-driven content for videos and social platforms.

• Understand platform behavior, audience psychology, and content trends across professional/community-driven platforms.

• Identify relevant conversations, trends, and content opportunities that align with SayaCare's positioning.

• Track content performance and continuously refine content strategy and execution.

• Participate in social media conversations and community engagement to build stronger connections with the audience.

Skills & Competencies  

• Strong writing and copy creation skills for social media captions, posts, and scripts.

• Understanding of major social media platforms and their audiences.

• Identifies social media trends and converts them into relevant brand content.

• Creative thinking with the ability to generate engaging content ideas.

• Understanding brand tone and consistency across platforms.

•Good observation of audience reactions and engagement patterns.

• Skilled at adjusting content for different platforms without changing the core message.

• Analytical capability to evaluate content performance and enhance engagement, reach, and conversions.

Success Metrics / KPIs  

• Increase in organic reach and brand awareness.

• Contribution of social media channels to organic conversions.

• Improvement in brand recall and audience interaction.

• Increase in organic brand visibility and thought leadership presence.

• Performance and retention on long-form and expert-led content.

What We're Looking For  

•Proactive and ownership-driven mindset. 

• Strong understanding of audience behavior, especially in the Indian context. 

• Curious and observant, with the ability to identify meaningful content opportunities. 

• Comfortable experimenting with ideas and learning from feedback. 

• Genuine interest in social media, storytelling, and brand communication. 

Domain / Preferable Experience 

Experience in B2C brands, digital marketing, healthcare, wellness, or e-commerce environments is a plus. 

About the Company 

SayaCare is a fast-growing e-health company dedicated to making healthcare and wellness simple, accessible, and personalized. Founded in 2021, we combine technology, care, and innovation to deliver reliable health solutions to our community. At Sayacare, we value collaboration, learning, and human-focused solutions, and we are building a team that's passionate, creative, and committed to improving lives.