Social Media Strategist

About Kanerika

Who We Are

Kanerika Inc. is a premier global software products and services firm that specializes in providing innovative solutions for data-driven enterprises. Co-founded by a Wharton Business School alumnus, our focus is to empower businesses to achieve their digital transformation goals and maximize business impact through effective data use. We leverage cutting-edge technologies and industry best practices to deliver custom solutions that optimize operations, enhance customer experiences, and drive growth.

Awards and Recognitions

• CMMI Level 3 Appraised in 2024
• Best Place to Work 2022 & 2023 by Great Place to Work
• Top 10 Most Recommended RPA Start-Ups in 2022 by RPA Today
• NASSCOM Emerge 50 Award in 2014
• Frost & Sullivan India 2021 Technology Innovation Award for its Kompass composable solution architecture
• Recognized for ISO 27701, 27001, SOC2, and GDPR compliances
• Featured as Top Data Analytics Services Provider by GoodFirms

Why Join Us

Kanerika offers more than just a job; we provide an environment where your talents are recognized, your growth is nurtured, and your contributions make a real impact. We prioritize well-being, professional development, and work-life balance. Enjoy flexible working hours, professional growth opportunities, and a vibrant, inclusive culture. Join a team passionate about innovation, creativity, and excellence!

Job Description

Kanerika is seeking an experienced Lead Social Media Strategist to lead our digital presence across various social media platforms. The ideal candidate will have a strong background in crafting high-impact social media strategies and campaigns that enhance brand visibility and engagement, preferably for a B2B brand. This role requires a creative and analytical thinker who can drive our social media initiatives, lead competitive analysis, and foster meaningful interactions with our audience. The candidate should also demonstrate a growth mindset with a passion for learning best practices and staying updated with market trends.

Key Responsibilities

Strategy Development

• Understand the company's products and services and have a sense of the competition's offering.
• Develop and implement creative social media marketing strategies to enhance brand awareness and drive engagement tailored for a global audience, focusing on the North American region.
• Implement strategies for various platforms, including LinkedIn, Twitter, Facebook, Instagram, Pinterest, and YouTube, to maximize reach and impact.
• Conduct competitive analysis to ensure Kanerika's social media presence stands out in the market.

SEO-optimized Content Creation and Management

• Create engaging and high-quality content, including text, images, and videos, that resonates with the target audiences and is aligned with SEO for driving more traffic and engagement.
• Leverage AI tools to accelerate the brand mentions and content pace. Be intrepid in testing and experimenting.
• Manage a detailed social media content calendar through Buffer, ensuring consistent and timely publication aligned with marketing and business objectives.
• Maintain a pulse on trends and adapt content strategies accordingly.

Analytics and Reporting

• Monitor key performance indicators (KPIs) to evaluate the success of social media campaigns and strategies.
• Analyze data and generate comprehensive reports to provide insights and recommendations for optimizing future campaigns.

Thought Leadership

• Work closely with CXOs to maintain their LinkedIn presence with thought-provoking content on the latest technology and company updates.
• Develop and manage a social media calendar for leadership and engage with the community on their behalf.

Community Engagement

• Engage with the online community by responding to comments, messages, and inquiries professionally and promptly.
• Cultivate and maintain relationships with key influencers and stakeholders to amplify brand presence and foster loyalty.

Crisis Management

• Handle crisis management and reputation monitoring on social media platforms.

Coaching and Mentorship

• Coach and mentor social media interns or junior staff, contributing to building a top-tier social media function within the industry.
• Management experience is a plus, with the ability to grow the team and enhance social media initiatives.

Learning and Adaptation

• Stay updated with the latest social media trends, tools, and best practices.
• Embrace a learning attitude, constantly evaluating tools for productivity and incorporating AI for fast results.
• Bring insights from competitive analysis and market research to refine strategies continuously.

Qualifications

Educational Background

• Bachelor's degree in Marketing, Communications, or a related field.

Experience

• 3-5 years of proven experience in social media strategy and management, preferably in the B2B sector.
• Demonstrated expertise in creating engaging, viral content and executing successful social media campaigns.

Skills

• Proficient in SEO and social media tools (e.g., Canva, Buffer, Semrush, ) and analytics platforms.
• Strong understanding of content virality, platform-specific guidelines, and audience engagement.
• Excellent writing, editing, and visual storytelling skills.
• Familiarity with AI tools and digital advertising strategies is a plus.

Technical Proficiency

• Experience with video editing tools and productivity tools evaluation.
• Knowledge of SEO and analytics tools to optimize social media performance.

Ready to Make an Impact

Send your application along with your social media portfolio. Join Kanerika to build something exceptional!