Social Media Strategist

Role Overview: Responsible for developing, executing, and optimizing social media strategies across platforms, focusing on brand awareness, engagement, and ROI. The ideal candidate will have experience managing campaigns in a D2C or agency environment, with a strong focus on data-driven decision making.

Key Responsibilities:

• Develop and execute end-to-end social media strategies for HK Vitals across platforms like Instagram, Facebook, LinkedIn, YouTube, and emerging channels.
• Create engaging content calendars in line with brand voice, campaigns, and product launches.
• Drive ROI-focused campaigns with clear KPIs, including conversions, lead generation, and sales.
• Collaborate with internal teams and agencies to conceptualize campaigns, creatives, and influencer partnerships.
• Monitor social media trends, competitor activity, and audience insights to continuously optimize performance.
• Analyze campaign performance and prepare regular reports with actionable insights.
• Manage paid media budgets on social platforms to maximize ROI.
• Ensure consistent brand messaging and visual identity across all social touchpoints.

Must-Have Skills & Experience:

• 2-4+ years of social media management experience in a D2C brand or digital/creative agency.
• Strong understanding of ROI-driven campaigns, KPIs, and analytics.
• Expertise in content strategy, community management, and influencer marketing.
• Proficient in social media management and analytics tools (e.g., Meta Business Manager, Sprout Social, Google Analytics).
• Strong project management, communication and collaboration skills.
• Ability to think creatively while being data-driven.

Why Join HK Vitals:

• Be part of a fast-growing D2C brand with a strong mission in health and wellness.
• Opportunity to lead impactful social media campaigns and shape the brand's voice.
• Collaborative, creative and performance-driven work environment.