Social Media Strategist

Company Description HAIR RAP BY YOYO is a trendsetting salon brand that focuses on delivering a highly creative and memorable client experience. Founded by YoYo, a self-made hairstylist who trained with leading academies and international brands, the salon blends artistic hairdressing with holistic techniques. After building a strong reputation in India and gaining global exposure in London, YoYo established HAIR RAP BY YOYO in 2022 to offer clients a premium, innovation-driven salon environment. The brand values continuous learning, high standards, and inventive styling methods. Team members join a culture that celebrates creativity, professional growth, and exceptional client service.

Role Description The Social Media Strategist will be responsible for developing and executing HAIR RAP BY YOYO's social media strategy across platforms to strengthen brand presence and engagement. Day-to-day activities include planning content calendars, creating and curating posts (images, videos, captions, stories, reels), and optimizing content to reflect the salon's creative identity and services. The role involves monitoring performance metrics, analyzing audience insights, and adjusting campaigns to drive follower growth, lead generation, and client retention. The Social Media Strategist will collaborate with the salon team to capture behind-the-scenes content, promote new trends, and support events and partnerships through online campaigns. This is a full-time, on-site role based in Ahmedabad.

Qualifications

• Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan and manage platform-specific strategies and campaigns.
• Candidates should possess skills in Content Strategy to design effective content calendars, brand messaging, and storytelling aligned with the salon's vision.
• Candidates should possess excellent Communication and Public Relations skills to interact with clients and partners online, manage inquiries, and maintain a positive brand image.
• Candidates should have experience using social media analytics tools, understanding audience insights, and reporting on key performance indicators.
• Candidates should demonstrate creativity in visual and written content, with familiarity in photo/video creation or coordination with designers and photographers.
• Candidates should be highly organized, able to manage multiple platforms and campaigns, and comfortable working in a fast-paced, client-focused environment.
• A background in beauty, fashion, or lifestyle brands, and prior experience in social media roles are preferred; relevant coursework or a degree in marketing, communications, or a related field is beneficial.

HAIR RAP BY YOYO

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