Job Description
Agency Experience: 3 Years Minimum
Location: Goregaon East, Mumbai
Work Mode: Work From Office
Work Timing: 10 am to 7 p.m.; Saturdays Off; other Saturday Work from Home
Bring your laptop.
Responsibilities (included but not limited to):
- Knowledge about Fashion & luxury.
- Good command of English
- Manage all client social media accounts.
- The fashion specialist will work closely with clients to understand their needs and help them achieve their fashion goals.
- Develop engaging, creative, and innovative content for regularly scheduled posts, which
- enlightens audiences and promotes brand-focused messages
- Coordinates social media messaging with the SEM team, Graphic designers, Video
- Editors, the client servicing team, etc. to ensure the client's and the company's digital presence.
- Audits and analyzes social media presences, including digital advertising costs and
- returns
- Analyzes social media campaigns with tracking systems to gather visitor data and
- determine efficacy and areas for social media campaign improvement.
- Create and maintain social media reports on a daily, weekly, and monthly basis.
- Works with other departments to develop social media timelines coinciding with new
- product releases, ad campaigns, or other brand messages
- Monitors and generates reports on competitor activity within social media spaces
- Suggest creative strategies based on your knowledge and research on current marketing
- trends and competitive analysis.
- Staying updated with digital trends and the industry.
- Ensuring no mistakes are made on the client accounts.
- Make sure that no postings are missed.
- Covering live events (even on holidays) if the client requests.
- Being proactive about new trends daily and aligning content.
- Handling influencer marketing for the brands handled by you.
- Creating and maintaining content banks.
- Being aware of the industry trends of the brand.
- Research documents and social media strategy documents are to be created and sent to the
- client every month
Requirements and Qualifications:
- 1 year of experience as a social media specialist or similar role.
- Experience in Fashion Brands and Luxury Brands
- Knowledge of fashion brands.
- Social media strategists use social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google, and
- other social media best practices
- Experience with doing audience and buyer persona research and marketing
- A good understanding of social media KPIs and Analytics
- Excellent multitasking skills with time management
- Great leadership skills and a Team Player
- Critical thinking and problem-solving skills
- Great interpersonal, presentation, and communication skills
- Education background in Marketing, BMM, or similar
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