Social Media Strategist

Company Description Entri is a vernacular language learning platform in India that helps individuals develop practical job skills through accessible, localized content. The platform is designed to support learners in improving their employability and career growth by offering courses in languages they are comfortable with. Entri is part of LearnLaunch, a leading EdTech accelerator based in Boston, Massachusetts, which provides strong support, mentorship, and industry connections. This backing enables Entri to innovate in the EdTech space while expanding its reach across diverse learner communities in India.

Plan & Create Videos:

• Research what's popular and what your audience likes.
• Brainstorm video ideas for the month (what, when, why).
• Write catchy scripts with clear calls to action.
• Design eye-catching graphics to go with your videos.

Post & Promote:

• Upload videos with great titles and hashtags.
• Schedule posts for best reach.
• Use some budget to boost videos for even more views and followers.

Track & Improve:

• See how your videos are doing (views, likes, leads).
• Learn from what works and try new things.
• Find ways to make your social media channels even better.

Target:

• Stay on top of the latest social media trends and tools.

SOCIAL MEDIA STRATEGIST - DETAILED JOB DESCRIPTION

• Competitor & Market Analysis : Conduct competitor and market analysis to understand audience demographics, trending content, and optimal upload frequency. Leverage these insights to create content that aligns with your market and resonates with your target audience.

• Monthly Planning : Develop a monthly video content calendar outlining upload dates, content themes, video types (reel, carousel, etc.), and desired impact (reach, leads, etc.). Briefly describe each video's tone and objective.

• Design Requirement : After video planning, provide design requirements for thumbnails, Instagram covers, carousels, and posters to your design team. These should include eye-catching visuals, fonts, and captions that spark user curiosity and encourage clicks.

• Scripting of each video : Craft your script with a bang! Start with a grabbing first sentence, define the video ratio (16:9, 9:16, 1:1), then list key points one by one. Highlight where to include visuals (images, text, clips) and end with a clear call to action (register, follow, share, comment).

• Video Requirement & Verification : Provide the script, delivery date, and any verbal instructions to the media producer. Confirm their understanding to avoid future revisions.Verify the out after delivery , if any corrections needed, reassign to media producer with instructions.

• Immediate Videos/ Actions : Craft trending content (videos, posters, stories) to address current business needs (reach, leads, followers). Utilize existing resources and seek approval for immediate video slots to maximize their effectiveness.

• Upload & Organic Promotions : Upload with a catchy title, relevant hashtags, and eye-catching design elements. Schedule for peak engagement times based on your analytics, and ensure the highest quality upload format.

• Paid Promotion : Utilize your allocated budget for paid video promotion (PPC team) to strategically target content for lead generation or follower growth. You hold full responsibility for maximizing return on ad spend (ROI) through increased leads/followers and positive brand impact.

• Lead Distribution : Automate lead capture from your channels and distribute them to the sales team via a shared spreadsheet. Notify the relevant Sales Lead to ensure prompt follow-up and maximize conversions.

• Metrix Analysis : Daily track video performance (reach, followers, leads, revenue) using existing tools. Leverage insights to plan future content: replicate viral successes in new formats, and experiment with new ideas for underperforming themes.