Social Media Strategist

Key Responsibilities:

• Develop and implement social media strategies aligned with the brand's goals and target audience.
• Research and analyze target markets to identify the most effective social media platforms and content approaches.
• Create and publish engaging content including text, images, videos, and graphics tailored for different social media platforms.
• Manage social media campaigns to increase brand visibility, audience engagement, and conversions.
• Monitor and manage the brand's social media communities by responding to comments, messages, and feedback.
• Plan and execute paid social media advertising campaigns to expand reach and improve brand awareness.
• Define campaign budgets, target audiences, and monitor advertising performance.
• Analyze campaign performance using social media metrics such as reach, engagement, click-through rates, and conversions.
• Prepare regular analytics reports and provide insights to optimize future campaigns and strategies.