Social Media Strategist

Key Responsibilities:

• Develop and implement social media strategies aligned with the organization's brand goals and target audience.
• Conduct market and audience research to identify suitable social media platforms and content strategies.
• Create engaging and relevant content including text, images, videos, and graphics tailored for different social media platforms.
• Manage and execute social media campaigns to improve brand visibility, audience engagement, and conversions.
• Monitor and manage the brand's social media communities by responding to comments, messages, and user interactions.
• Plan and implement paid social media advertising campaigns to reach targeted audiences and increase brand awareness.
• Set advertising budgets, define target demographics, and track campaign performance.
• Analyze social media performance metrics such as reach, engagement, click-through rates, and conversions.
• Prepare reports and provide insights to stakeholders to optimize campaign performance and social media strategies.