Social Media Strategist

About the Role;

As a Social Media Strategist at Gold's Gym India, you will be responsible for driving our brand presence across digital platforms through innovative content and data-driven social media strategies. You will work closely with cross-functional teams to create engaging campaigns, grow online communities, increase brand awareness, and support lead generation objectives. This role is ideal for someone who is passionate about social media, fitness, and building meaningful connections with audiences.

Key Responsibilities;

• Develop and implement social media strategies across all social media platforms of Gold's Gym India.
• Increase Gold's Gym India brand awareness on social media platforms by presenting the brand in a creatives way that is aligned with our marketing strategies.
• Design social media strategies to achieve marketing targets i.e. brand building and lead generation.
• Manage, create and publish original, high-quality content by coordinating with the design team, gym team and operations teams.
• Administer all company social media accounts ensuring up-to-date content.
• Collaborate with various internal and external team to create social buzz regarding new gym launches.
• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions).
• Communicate with fitness industry professionals via social media to create a strong network.
• Train internal teams to integrate and maintain a cohesive social media strategy.
• Needs to be up to date with new digital technologies and social media best practices.

Required Skills;

• 3-5 years of work experience as a social media strategist or social media executive.
• Experience using social media for brand awareness.
• Basic understanding of SEO and web traffic metrics.
• Should be able to identify target audience preferences and build content to target that set of audience.
• Familiarity with web design and publishing.
• Excellent multitasking skills.
• Good written and verbal communication skills.

KPI's;

Growth in the number of likes and followers on the following platforms & driving traffic to the Gold's Gym India website through social media platforms.

• Facebook
• Instagram
• Twitter
• LinkedIn
• YouTube