Social Media Strategist

Job Title: Social Media Strategist

Location: Chennai (Work from Office)

Experience: 35 Years

Industry Preference: Agency Background (Highly Preferred)

Employment Type: Full-Time

ABOUT BUZZIVO

Buzzivo is a growth-driven marketing partner focused on creating sustainable and scalable strategies for digital-first companies. Known for aligning marketing with measurable growth, Buzzivo emphasizes clarity, data-driven decision-making, and results-oriented execution. Specializing in full-funnel performance strategies, customer acquisition systems, and continuous optimization, Buzzivo ensures predictable and impactful growth. Our solutions prioritize real business outcomes over vanity metrics and short-term achievements, making us a trusted partner for brands seeking effective, long-term success in the digital landscape.

ROLE OVERVIEW

We are looking for Social Media Strategist to lead and manage the end-to-end social media function within a fast-paced agency environment. The ideal candidate should combine strong strategic thinking with hands-on execution capabilities. You will be responsible for planning, executing, optimizing, and scaling social media strategies across platforms while ensuring alignment with client objectives and brand positioning. This role demands ownership, creativity, trend awareness, and performance-driven thinking.

KEY RESPONSIBILITIES

(i) Social Media Strategy & Management:

• Develop and execute comprehensive social media strategies aligned with business and marketing objectives
• Oversee end-to-end social media management across platforms
• Drive platform growth, engagement, and performance metrics
• Stay updated with platform trends, algorithm updates, and industry best practices

(ii) Content Planning & Creative Direction:

• Develop monthly and quarterly content calendars
• Conceptualize and pitch innovative campaign ideas and social-first strategies
• Collaborate with design, content, and performance teams to create engaging content
• Ensure consistency in brand tone, voice, and visual identity across platforms

(iii) Campaign Planning & Execution:

• Plan and execute campaigns from ideation to reporting
• Drive engagement using creative formats such as reels, carousels, stories, and trend-based content
• Coordinate with internal teams and external stakeholders to ensure smooth campaign delivery

(iv) Copy & Messaging Oversight:

• Possess a strong understanding of copywriting fundamentals
• Review and refine captions, hooks, and messaging to enhance engagement
• Support storytelling and audience-focused communication strategies

(v) Analytics & Optimization:

• Track, analyze, and report social media performance metrics
• Provide actionable insights and continuous optimization strategies
• Monitor competitor activities and industry benchmarks

PREFERRED ATTRIBUTES

• Creative thinker with strong trend awareness
• Excellent collaboration and communication skills
• Ability to manage multiple brands/projects simultaneously
• Proactive, ownership-driven mindset
• Performance-oriented approach to growth and engagement

GOOD TO HAVE

• Agency experience handling multiple clients
• Basic knowledge of paid advertising strategy
• Strong design sensibility and visual awareness