Role title (standardized): Social Media Specialist. Location: On-site India.
Role & Responsibilities
- Own end-to-end social content execution: plan, produce, and publish platform-optimized posts across LinkedIn, Instagram, Facebook, X and YouTube to meet weekly content calendars.
- Manage community and engagement: respond to comments and messages, cultivate conversations, and escalate feedback to product/operations when needed.
- Plan and run paid social campaigns: set up audiences, creative A/B tests, bid strategies and conversion tracking to hit acquisition and engagement KPIs.
- Monitor performance and deliver actionable reports: translate channel metrics into recommendations for creative, cadence, and budget allocation.
- Collaborate with talent marketing, design and content teams to ensure on-brand creative, consistent messaging and timely campaign rollouts.
- Stay current on platform updates, emerging formats and competitor activitypropose experiments to drive growth and retention.
Skills & Qualifications
Must-Have
- Meta Ads Manager
- Facebook Business Manager
- Google Analytics
- Hootsuite
- Canva
- Adobe Photoshop
Preferred
- LinkedIn Campaign Manager
- YouTube Studio
- Google Tag Manager
Qualifications
- Proven 2+ years managing social media and paid-social campaigns for consumer-focused or B2B brands (portfolio or case studies required).
- Strong analytical ability with experience turning channel metrics into optimizations and growth experiments.
- Comfortable working on-site in India and collaborating across content, design and hiring teams.
Benefits & Culture Highlights
- Fast-paced, mission-driven team focused on career outcomes and measurable impact.
- Hands-on ownership of social strategy with scope to run experiments and scale winning programs.
- Collaborative environment with cross-functional mentorship and visibility to leadership.
Join Career Bloc to drive social-first talent engagement and build campaigns that convert curiosity into career action. Apply with your portfolio and a short note on a recent campaign you led and the outcomes you delivered.
Skills: google analytics,adobe photoshop,social media,hootsuite,google,canva,campaigns,facebook business manager,design
