Location: Bangalore (Indiranagar)
Experience: 2-4 Years
Employment Type: Full-time
About Lane
Lane Technologies is a technology-driven company focused on building innovative, scalable, and user-centric digital solutions. Lane is focused on building confident, responsible drivers through structured training and modern learning approaches. As we continue to grow, we are expanding our digital presence and looking for a creative and execution-focused social media professional who can bring our brand to life through engaging content.
Role Overview
We are looking to hire a Senior Associate – Social Media who will manage the end-to-end social media presence for Lane. This role is highly hands-on and ideal for someone who enjoys creating content from scratch — from conceptualization and planning to shooting, editing, and publishing. The primary focus will be on short-form and platform-native content for Instagram, YouTube, and Snapchat.
Key Responsibilities
- Plan and manage the monthly social media content calendar aligned with brand and marketing objectives
- Conceptualize engaging short-form video content including Reels, YouTube Shorts, and Snapchat content
- Execute end-to-end content production including ideation, scripting, shooting, editing, and publishing
- Shoot videos using smartphone or DSLR cameras with proper framing, lighting, and audio setup
- Edit videos with strong storytelling using tools such as CapCut, Canva, Adobe Premiere Pro, Final Cut Pro, VN, or similar software
- Add captions, transitions, hooks, text overlays, sound effects, and music sync to optimize content for social media engagement
- Stay updated with social media trends, formats, and platform algorithm changes
- Monitor performance metrics such as reach, engagement rate, watch time, and follower growth to improve content strategy
- Coordinate with influencers, creators, and internal teams for collaborations and shoot planning
- Ensure content is consistent with brand voice, tone, and messaging across platforms
Required Skills & Qualifications
- 2–4 years of experience in social media management or content creation
- Strong understanding of Instagram, YouTube, and Snapchat content formats and trends
- Hands-on experience with video shooting and editing
- Proficiency in editing tools such as CapCut, Canva, Adobe Premiere Pro, Final Cut Pro, VN, or similar software
- Ability to create engaging, fast-paced short-form content optimized for social platforms
- Basic understanding of social media analytics and performance tracking
- Strong creative thinking, storytelling, and visual sense
- Good coordination and communication skills for managing influencers and collaborators
Preferred Qualifications
- Experience working with consumer brands, lifestyle brands, or education/training companies
- Understanding of viral content formats and social media growth strategies
- Experience in on-ground content shoots and creator collaborations
