Social Media Professional

We're Hiring: Social Media Professional | Lovely Professional University (LPU)

Location: Lovely Professional University (LPU)

Employment Type: Full-Time

About the Role:

Lovely Professional University (LPU) is seeking a creative and experienced Social Media Professional to join our dynamic marketing and communications team. The ideal candidate will be responsible for planning, executing, and optimizing social media strategies that strengthen LPU's digital presence, engage diverse audiences, and showcase the university's achievements, culture, and opportunities.

Key Responsibilities:

Develop and implement strategic social media plans aligned with brand and marketing goals

Create engaging content and digital storytelling campaigns across major social platforms

Lead and coordinate social media initiatives with internal teams and stakeholders

Manage content calendars, campaign execution, and community engagement

Monitor performance metrics and use analytics to optimize growth and engagement

Stay updated with social media trends, tools, and platform updates

What We're Looking For:

Proven experience in social media management and digital campaign execution

Strong storytelling, content creation, and communication skills

Ability to analyze performance data and translate insights into strategy

Experience managing multiple platforms and leading collaborative projects