Social Media & PR Associate

Job Title: Social Media & PR Associate

Location: Mumbai 

Salary Bracket: 4.5-7.2 (In-Hand)

About Us

Brand Balance Pvt. Ltd. is a full-service creative and marketing agency working across branding, digital, films, and large-format campaigns for both government and private sector clients.

We handle projects that actually go out into the world launches, on-ground campaigns, storytelling, and digital ecosystems that need speed, clarity, and strong execution.

We value people who take ownership, move fast, and don't need hand-holding.

Role Overview

We're looking for a sharp, experienced PR professional to manage and elevate the public image of a high-profile client. This role combines strategic PR, personal branding, and image consulting; including guidance on communication, body language, and public presence. 

You will operate as a trusted advisor; shaping not only how the client is seen, but how they are remembered. 

Key Responsibilities

1. Image & Personal Branding

• Develop and refine the client's public image, positioning, and narrative
• Provide guidance on body language, communication style, and overall presence
• Work closely with stylists and creative teams to ensure visual consistency

2. Media & Public Relations

• Identify and secure high-value media opportunities (interviews, features, appearances)
• Prepare the client with talking points, messaging frameworks, and media training
• Act as the primary gatekeeper for all external communications

3. Reputation & Crisis Management

• Monitor public perception across media and digital platforms
• Proactively manage and mitigate negative press or potential risks
• Draft official statements and manage sensitive communications when required

4. Social Media & Digital Image

• Oversee and guide the client's social media presence and content direction
• Stay ahead of trends and ensure relevance across platforms
• Align digital storytelling with overall PR strategy and brand identity

5. Strategic Positioning & Partnerships

• Evaluate and recommend brand collaborations, endorsements, and public associations
• Ensure all partnerships align with the client's long-term image and positioning

6. Public Appearances & Conduct

• Advise on event participation, public engagements, and speaking opportunities
• Provide real-time or pre-event coaching on presentation, tone, and interaction

What We're Looking For

• Proven experience in Public Relations, Personal Branding, or Image Consulting for high-profile individuals or brands
• Strong understanding of media dynamics, public perception, and reputation management
• Exceptional communication and interpersonal skills with the ability to influence and guide senior stakeholders
• Sharp judgment and decision-making ability, especially under pressure
• Deep awareness of current social media trends, digital culture, and audience behavior
• A proactive, strategic mindset with attention to detail

What Sets You Apart 

• 2 - 4 years of experience in corporate communications, PR, or branding.
• Proven PR experience with high-profile individuals/brands
• Strong understanding of media, perception, and reputation management
• Well-versed in social media trends and digital image-building 
• Strong hold on Marathi Language (reading, writing and speaking)