Social media

Company Description Naukri Pay, founded in 2021 and headquartered in Kolkata, West Bengal, is a human resources and talent-solutions company focused on connecting job seekers and employers across diverse industries. The organization provides customized HR services, including manpower support, project implementation, pre-screening, interviewing, training, and onboarding. Its experienced team works to reduce attrition, improve employee performance, and support organizational growth through a nationwide network of qualified candidates and strong industry insights. Naukri Pay is committed to transparent guidance, skill development, and meaningful career opportunities, while helping client organizations meet key performance indicators and strategic goals. The company emphasizes reliable workforce solutions and adherence to industry standards to create long-term value for both talent and businesses.
Role Description The Social Media Representative role at Naukripay group is a full-time, on-site position based in the Greater Delhi Area. In this role, the individual manages daily social media activities across platforms, including planning, creating, and publishing engaging content aligned with brand guidelines and campaign objectives. The Social Media Representative monitors channels for comments and messages, responds promptly and professionally, and escalates issues as needed. Responsibilities include supporting digital marketing campaigns, coordinating with internal teams to promote job openings and company services, tracking performance metrics, and preparing regular reports on audience engagement and reach. The role also involves staying updated on social media trends, competitor activities, and best practices to continuously improve online presence and community interaction.
Qualifications

• Strong skills in Social Media Marketing and Social Media Content Creation, with experience managing brand presence across major platforms.
• Knowledge of Digital Marketing and Marketing principles, including campaign planning, audience targeting, and performance analysis.
• Excellent Communication skills, with the ability to write clear, engaging posts and interact professionally with diverse audiences.
• Comfort using social media management tools and basic analytics to track engagement and optimize content.
• Attention to detail, time-management abilities, and capacity to handle multiple campaigns or pages simultaneously.
• Ability to collaborate with HR, recruitment, and operations teams to support talent acquisition and employer branding initiatives.
• Prior experience in social media or digital marketing roles; experience in HR or recruitment-focused marketing is an advantage.
• Relevant diploma or degree in Marketing, Communications, Media Studies, Business, or a related field is preferred.