About The Role:
We're looking for a Social Media Specialist to manage and grow our presence across key social platforms. This is a hands-on role for someone who understands social-first storytelling, trends, and community building, and can consistently turn ideas into engaging content.
Key Responsibilities:
- Manage day-to-day social media operations across platforms (Instagram, LinkedIn, X, YouTube, etc.).
- Plan and execute content calendars aligned with brand and marketing goals.
- Create, curate, and publish engaging content (posts, reels, stories, short videos, carousels).
- Monitor trends, memes, and platform updates and apply them creatively to the brand.
- Write strong, platform-appropriate captions and copy.
- Engage with the community by responding to comments and direct messages in a timely manner.
- Track and report on social media performance (reach, engagement, growth).
- Collaborate with design, content, and marketing teams.
- Support social media campaigns, launches, and announcements.
Key Requirements:
- 13 years of experience managing brand or creator social media accounts.
- Strong understanding of major platforms and their best practices.
- Good copywriting skills with a strong sense of tone and voice.
- Ability to spot trends and act on them quickly.
- Basic understanding of social media analytics and reporting.
- Experience with tools like Meta Business Suite, Hootsuite, Buffer, Sprout, or similar is a plus.
- Startup or high-growth environment experience preferred.
