Social Media Marketing Specialist

Social & Digital

• Lead and execute company-wide social media campaigns aligned with strategic priorities.
• Manage internal and external content creators, designers, and developers to deliver high-quality outputs.
• Curate and schedule online content, ensuring relevance, audience engagement, and brand alignment.
• Manage website content and CMS updates, ensuring accuracy, design consistency, and performance.
• Implement and monitor SEO and SEM strategies to drive website visibility, traffic, and lead generation.
• Collaborate with cross-functional teams to maximize marketing opportunities and drive visibility.
• Establish a strong tone, look, and feel across social channels to enhance brand presence.
• Leverage analytics tools (Google Analytics, Meta Business Manager, Hootsuite, etc.) to track performance, optimise campaigns, and inform decisions.
• Support the creation of articles, thought leadership pieces, and white papers for digital platforms.
• Exposure to CRM tools will be a plus.