Social Media Marketing Specialist

Job Title: Marketing Executive

Location: Pune (on site)

Job Description:

Contact Number - 9156459525

Email - [Confidential Information]

We are seeking a dynamic & enthusiastic Marketing Executive to join our marketing department.

The ideal candidate will have 1-2 years of experience in marketing, with a passion for creativity &

innovation. This role offers an exciting opportunity to contribute to our company's growth &

success.

Responsibilities

Assist in the development & implementation of marketing strategies to promote our

products/services.

Conduct market research to identify trends, customer needs, & competitor activities.

Support the organization of promotional events & trade shows.

Collaborate with sales & product development teams to align marketing efforts with business

objectives.

Stay up-to-date with industry trends & best practices in marketing.

Social Media Management:

o Manage & schedule social media posts across platforms to increase brand awareness &

engagement.

o Monitor social media trends & opportunities and come up with ideas to enhance our online

presence.

Campaign Management:

o Assist in planning & executing marketing campaigns across multiple channels.

o Monitor & analyze the performance of marketing campaigns & prepare reports for

management.

Creative Input:

o Provide creative input for marketing materials, ensuring alignment with brand guidelines.

o Contribute to brainstorming sessions for campaign ideas & promotional strategies.

o Manage content on channels like LinkedIn, Facebook, etc to drive brand awareness.

o Collaborate on in-house shoot concepts with the content team, offering creative ideas &

assistance in execution.

Knowledge of MarTech tools like Apollo, HubSpot, Lucia will be an added advantage.

Knowledge, Experience & Qualifications

1-2 years of work experience in marketing / digital marketing / marcomm.

Master's degree in Marketing, Business, Communications, or related field from a reputed

college.

Enthusiasm for marketing with a desire to gain practical experience.

Basic understanding of the digital marketing landscape including email marketing.

Really good understanding of various social media platforms like Facebook, LinkedIn, &

Instagram.

Experience with content creation with basic knowledge of graphics designing & video editing

with tools like Canva, Adobe Illustrator etc. is a plus.

Skills

Outstanding verbal & written communication skills.

Knowledge of copywriting & editing.

Good research & analytical skills.

Good interpersonal skills.

Good data management, documentation & reporting skills.

Good IT skills specifically MS Office.

Open to new challenges, proactive & self-motivated.

Eye for detail.