Department: Marketing
Experience: 2-4 Years
Location: Chennai
- About Pickyourtrail (PYT)
Pickyourtrail (PYT) is an expert co-creator of super hit customised holidays. We are the perfect partner to the designated travel planner/s of every group - big or small. Our service, customisation and expertise help us deliver super hit holidays and make the planner the hero of the holiday.
The mission is simple: to make customized international travel easy, reliable, and uniquely memorable. Candidates are invited to join the team in shaping the future of global exploration!
- Why work with Pickyourtrail
Pickyourtrail is one of the very few travel startups that has not only survived the pandemic but have significantly expanded, increasing our product portfolio to now include domestic staycations and global markets in addition to our India outbound market.
Despite the tough circumstances surrounding the pandemic, we have managed to maintain and, in fact, grow our Glassdoor rating to 4.2 out of 5.
Key benefits:
Leisure travel is on a major uptick, much like online meetings were in February 2020. This presents a unique opportunity to utilize your experience to accelerate the organization's growth and achieve desired objectives.
Work alongside seasoned travel entrepreneurs and marketers, gaining invaluable experience in a high-growth sector
We empower our team members to take full ownership. You are responsible for the full, end-to-end execution of all strategies and the delivery of measurable results.
Role Overview
At Pickyourtrail, we don't just sell trips—we sell sooper hit holidays.
We're looking for a Social Media Manager who can make our brand the go-to inspirational platform for travel. This role owns the end-to-end social presence—from conceptualising the content calendar to driving engagement and conversions.
You'll shape how people discover, desire, and decide their next holiday—with Pickyourtrail as the obvious route.
Key Responsibilities
1. Content Strategy & Calendar Ownership
- Own and execute a monthly content calendar aligned to destinations, seasonal demand, and business priorities (Bali, Europe, Thailand, etc.)
- Build strong content pillars: travel inspiration, itineraries, planning hacks, product proof, and sooper hit holiday moments
- Tap into cultural trends, travel spikes, and moments in the consumer decision journey.
2. Content Conceptualisation & Direction
- Create high-performing social concepts (especially reels & carousels) that stop the scroll
- Write sharp, insight-led copy tailored to each platform
- Work closely with design and video teams to bring ideas to life
- Ensure content balances top funnel aspiration with middle funnel and bottom funnel practicality
3. Platform & Handle Management
- Manage day-to-day publishing across Instagram, Facebook, and YouTube
- Maintain a distinct, consistent brand voice that feels travel-first and relatable
- Be on top of the algorithm working and evolving content formats for each platform and prepare content accordingly
4. Engagement & Community Building
- Actively manage comments and DMs to build a high-intent travel community
- Turn conversations into curiosity and eventually into bookings
- Identify recurring questions, objections, and desires from users and feed them back into content
5. Performance & Optimisation
- Track key metrics: reach, engagement, saves, shares, CTR, and assisted conversions
- Identify what drives intent (not just vanity engagement)
- Continuously experiment with hooks, formats, and narratives to improve performance
6. Campaign Integration
- Translate marketing campaigns like launches, offer and destination pushes into social-first narratives
- Work closely with performance, brand, and product teams to ensure social supports revenue goals
- Amplify PR moments and partnerships through compelling content
What We're Looking For
- 2 - 4 years of experience managing social media for consumer brands
- Strong understanding of Instagram, Facebook, and YouTube content ecosystems
- Proven ability to think in content, not just execute briefs
- Excellent storytelling and copywriting skills
- Data-driven mindset
- Ability to move fast, test aggressively, and iterate
What Success Looks Like
- Pickyourtrail becomes a daily travel inspiration destination on social
- Content stands out—higher recall, share-worthy and leads to organic followers
- Growth in high-quality engagement (saves, shares, DMs)
- Social meaningfully contributes to traffic, leads, and bookings
- Clear linkage between content and destination demand spikes
Nice to Have
- Deep interest in travel and consumer behavior
- Experience working on travel, lifestyle or D2C brands
- Understanding of how content influences consideration → conversion
