Social Media Marketing Specialist

Company Description Nu Calcutta Construction Company (NCCC) is an Indian-origin firm headquartered in Kolkata, India, specializing in industrial lining works such as refractory, insulation, chimney/borosilicate lining, fireproofing, and AR lining. Established in 1993, NCCC has grown into a market leader, supported by a dedicated workforce spread across the country. The firm is led by experienced partners with strong technical and management backgrounds, combining decades of industrial expertise with global management education. NCCC places high value on long-term employee relationships and aims to grow the company exponentially in the coming years, offering opportunities to contribute to its expansion and modernization.

Role Description This is a full-time remote role for a Social Media Marketing Specialist. The specialist will plan, execute, and manage social media campaigns across platforms to increase brand visibility and engagement in the industrial and construction sectors. Daily tasks include creating and scheduling social media content, monitoring performance metrics, optimizing campaigns, and collaborating with internal stakeholders to align messaging with business objectives. The role also involves staying updated on digital marketing trends, managing community interactions, and supporting broader marketing initiatives to strengthen NCCC's online presence.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing to plan and execute effective online campaigns.
• Proficiency in Social Media Content Creation and Marketing to develop engaging, audience-focused messages.
• Effective Communication skills, including clear written and verbal communication for internal and external stakeholders.
• Experience with social media analytics tools, basic understanding of SEO, and knowledge of online advertising platforms.
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines.
• Prior experience in B2B or industrial/construction sector marketing is an advantage.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.