Social Media Marketing Specialist

We are seeking a Social-Media Marketing Executive for a luxury Automobile Workshop based at South Mumbai that specialize in Volvo, Lexus , Rolls-Royce, Porsche and every other supercar.

Job Profile:

Develop monthly content calendars and create visually appealing reels, stories, posts, and videos reflecting a luxury automotive aesthetic.

Capture behind-the-scenes content, workshop activities, vehicle highlights, and customer experiences.

Manage daily operations across Instagram, Facebook, YouTube, LinkedIn, and Google Business.

Respond to audience inquiries professionally and grow the follower base through interactive campaigns and collaborations.

Analyze social media metrics to measure campaign effectiveness and prepare regular performance reports for management.

Plan and execute digital promotional campaigns while coordinating with designers, photographers, and videographers.

Monitor industry trends and suggest innovative creative approaches for the luxury automotive space.

Requirements:

Candidates must hold a Bachelor's degree in Marketing, Mass Media, Communications, or a related field.

1-3 years of experience in Social Media Marketing is required, preferably within automotive, luxury, or lifestyle brands.

A strong understanding of Instagram Reels, video editing, and content creation tools is essential, while basic photography/videography knowledge is a bonus.

Requires excellent verbal and written communication skills, a creative mindset, and the ability to adapt to a fast-paced environment.

Candidates should be energetic, proactive, detail-oriented, and possess a high sense of accountability and ownership.

A passion for luxury cars and automotive culture is preferred.

The role requires strong collaboration with operations and technical teams.