Social Media Marketing Specialist

• 8+ years of experience in social media, content, or digital marketing roles
• Proven experience managing and executing campaigns across both B2C and B2B platforms
• Strong writing and editorial skills, with the ability to simplify and communicate complex or technical product narratives
• Experience working with global stakeholders or within distributed/matrixed teams
• Demonstrated ability to translate strategic direction into effective content and campaign execution
• Proficiency in social media analytics and publishing tools, with a data-driven approach to optimization
• Experience in product-driven or high-consideration categories (e.g., home solutions, HVAC, engineering-led products, or similar) is a plus
• Comfort operating in structured, process-driven environments with multiple stakeholders and approval layers
• Ability to operate effectively in a global environment, with flexibility in working hours to support global stakeholders

Core Capabilities

• Strong social media execution with strategic think ingAdvanced content writing and storytelling
• Data analysis and performance optimization
• Campaign coordination and delivery excellence
• Brand communication and voice consistency
• Stakeholder collaboration and influence
• Influencer coordination and campaign support