Social Media Marketing Specialist

Social Media Specialist

About InovarTech & Skolasti

InovarTech is a Hyderabad-based technology company building AI-powered products that help businesses and professionals scale efficiently.

Our flagship edtech platform, Skolasti, is an AI powered Learning Management System (LMS) designed for Indian coaches, trainers, educators, and course creators. Coaches use Skolasti to create, manage, market, and monetize courses through features such as UPI payments, white-label branding, DRM content protection, and AI-powered learner assistance.

As Skolasti continues to grow, we are looking for a Social Media Specialist who can drive our organic social presence, create engaging content, and build meaningful engagement across digital channels.

Technical Skills Required

Social Media Management

• Instagram content planning and execution

• LinkedIn content management

• Organic audience growth strategies

• Community engagement and brand communication

Content Creation

• Social media copywriting

• Hook creation and storytelling

• Carousel content development

• Campaign messaging and brand communication

Content Planning

• Editorial calendar management

• Trend identification and adaptation

• Campaign scheduling and publishing

• Cross-platform content distribution

Design Tools

• Canva, Figma

Analytics & Optimization

• Reach and engagement reporting

• Performance analysis

• Content optimization based on audience insights

• Weekly reporting and recommendations

Good to Have

• Experience managing LinkedIn growth initiatives

• Familiarity with online communities and audience-building strategies

• Basic reel and short-form video creation

• Experience with EdTech, SaaS, or creator-focused brands

• Hindi or regional language content exposure

Key Responsibilities

• Own and manage Skolasti's social media content calendar.

• Plan, schedule, publish, and optimize content across Instagram and LinkedIn.

• Write compelling hooks, captions, and content narratives.

• Identify emerging trends and create relevant brand-driven content.

• Engage with audiences through comments, messages, and discussions.

• Track content performance and share actionable insights.

• Coordinate with design and marketing teams to execute campaigns.

• Ensure consistent brand voice across all social media channels.

• Support broader growth and awareness initiatives through content marketing.

Work Environment & Expectations

• Full-time onsite role based in Hyderabad.

• High ownership and accountability for content execution.

• Ability to manage multiple campaigns simultaneously.

• Fast response to market trends and audience preferences.

• Strong communication and collaboration skills.

• Consistent and disciplined content delivery.

Why Join Us

• Be part of a fast-growing AI-powered EdTech platform.

• Shape the voice and digital presence of the Skolasti brand.

• Work directly on initiatives that impact customer acquisition and growth.

• Gain exposure to product marketing, community building, and brand strategy.

• Thrive in a high-growth startup environment with significant learning opportunities.