Social Media Marketing Specialist

Social Media Executive

• Position:Social Media Executive
• Experience: 2-3 Years
• Employment Type: Full-Time
• Location: Gurugram, Haryana

About HI Tours Group

HI Tours Group is a leading travel and tourism organization committed to delivering exceptional travel experiences through innovative holiday solutions and outstanding customer service. The company offers domestic and international travel, customized holidays, group tours, corporate travel, MICE, and destination management services.

About the Role

We are looking for a creative and culturally aware Social Media Executive who understands Gen Z trends, internet culture and how content works across Instagram, YouTube and LinkedIn. You will create and execute content for both personal brands and service-based business brands,includingshort-formvideos,founder-ledcontent,brandcampaigns, Vox Pops, captions, scripts and content calendars.

Key Responsibilities

• Ideate, script, shoot and edit Reels, Shorts, Stories and other social content.
• Createplatform-specificcontentforInstagram,YouTubeandLinkedIn.
• Developcontentforpersonalbrands,founderprofilesandservice-based businesses.
• Conduct Vox Pops and appear on camera when required.
• Write hooks, captions, scripts, carousel copy and LinkedIn posts.
• Maintaincontentcalendars,shootschedulesandpublishingtimelines.
• Tracktrends,relevantconversationsandcontentopportunities.
• Repurposelong-formvideos,interviewsandpodcastsintoshort-formcontent.
• Manage comments, DMs and community interactions.
• Track performance across reach, views, watch time, shares, saves and engagement.

What We're Looking For

• 2–3 years of relevant social media experience.
• StrongunderstandingofGenZculture,humour,trendsanddigitalbehavior.
• ExperiencewithInstagram,YouTubeandLinkedIn.
• Strongscripting,copywritingandshort-formstorytellingskills.
• Confidence on camera and while approaching people for Vox Pops.
• Abilitytoshootandeditgood-qualitysmartphonecontent.
• Working knowledge of CapCut, Premiere Pro, Canva or similar tools.
• Ability to manage multiple brands, deadlines and content requirements.
• A strong portfolio of content created for brands, founders or creators.

Portfolio Requirement

Please share examples of content you have conceptualized, written, hosted, shot or edited. Include performance metrics wherever available.

Perks

• Creativeandfast-movingworkenvironment
• High ownership and room to experiment
• Exposuretopersonalbrandingandbusinessmarketing
• Portfolio-worthyworkandgrowthopportunities