Social Media Marketing Specialist

Company Description Help Me Business is a growth infrastructure partner that designs and deploys end-to-end revenue systems for brands, rather than offering fragmented marketing services. The company focuses on building integrated acquisition, conversion, retention, and revenue model systems that consistently drive demand, customer conversion, and repeat revenue. Help Me Business specializes in fashion, hospitality, and lifestyle brands where brand perception, customer experience, and strong storytelling are critical for growth. Typical clients include founder-led, premium, and experience-driven businesses looking to scale in a structured and predictable way. The team prioritizes systems over trends, aiming to solve the common problem of unstructured marketing and inconsistent revenue.
Role Description The Social Media Marketing Specialist will be responsible for planning, creating, and managing social media content across key platforms to support client revenue systems and brand growth. Day-to-day responsibilities include developing social media strategies aligned with broader acquisition and retention goals, producing engaging content tailored to fashion, hospitality, and lifestyle audiences, and managing posting calendars and community interactions. The specialist will track performance metrics, optimize campaigns based on data, collaborate with internal teams on funnel and customer engagement initiatives, and ensure brand messaging is consistent and outcome-focused. This is a full-time, on-site role based in Guwahati, requiring close coordination with the Help Me Business team and stakeholders.
Qualifications

• Demonstrated skills in Social Media Marketing and Digital Marketing for brand growth and revenue-focused campaigns.
• Strong Social Media Content Creation abilities, including ideation, copywriting, and basic visual storytelling.
• Solid understanding of Marketing principles, audience segmentation, and brand positioning.
• Excellent Communication skills for clear collaboration, client interaction, and community management.
• Experience using social media analytics tools and dashboards to measure performance and optimize strategies.
• Familiarity with fashion, hospitality, or lifestyle brands and an interest in consumer behavior within these sectors.
• Ability to work on-site in Guwahati, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Knowledge of paid social advertising, basic design tools (e.g., Canva, Adobe Express), and content scheduling platforms is an advantage.